What is it?

The primary role of an agency is to produce creative executions that drive forward their client’s business.

This course explains how to develop, execute and sell creative ideas that get  talked about – by the consumer, the client and the industry.

Who is it for?

Either creative teams involved in selling their own work or for account handlers who need to really understand creative ideas and sell them persuasively – first time!

Objectives

To instill an understanding and confidence in exactly what a brilliant creative idea is, and what are the key elements necessary to create and execute them.

The key objective is for all delegates to leave with the ability and confidence to develop and sell powerful and effective ideas.

The course will be highly participatory, involving both discussion and activities.