edcom: Training Tomorrow’s Talents

Masterclass “Gen Y & Z: How to Attract and Motivate Young Talents“
2017-10-17 16:30 - 18:00 (Europe/Helsinki) | ACC, Sint-Huibrechtsstraat 17, Brussels, 1150, Belgium
ACC Belgium Expert Centre Sector Challenges, in collaboration with Trendwolves, has initiated a project to help our member agencies understand Gen Y and Z better, and to identify their differences and similarities.
The Masterclass “Gen Y & Z: How to Attract and Motivate Young Talents” kicks off the project. Amélie Rombauts, trend researcher at Trendwolves, will share her insights based on her latest research on generational shifts in the workforce, on Trendwolves’ recent Youth Trend Report ‘Browsing The Margin’ and her own book ‘Framily. Millennials redesign family.’
The Masterclass will take place following the ACC Belgium General Assembly on October 17th, from 14h30 until 16h, to allow CEO, COO, Brainmasters and other attendees to easily join afterwards. The participation fee is 50€.

Evolution Lab 2017
2017-10-16 08:00 - 2017-10-18 17:00 (Europe/Helsinki) | Brussels
The Evolution Lab 2017 is a 3 day advertising agency gathering where national agency associations’ directors, international advertising and media agency networks, academics, top agency executives and advertisers meet to discuss burning industry issues and future needs.
The peak of the #EvoLab is Euro Effies, the only internationally credible marketing communications effectiveness awards for multi-national European campaigns.
EvoLab is organised by the European Association of Communications Agencies (EACA).
AGENDA
Monday 16 October
EACA MEMBERS’ MEETING & ANNUAL GENERAL ASSEMBLY
12:30 PM – 5:00 PM
The Members’ meeting is an opportunity for EACA’s National Association Directors and agency executives to catch up with the latest industry trends and to exchange information about their national markets. The meeting will be preceded by a light buffet lunch available from 12:30-14:00.
EACA NETWORKING DINNER
7:30 PM – 10:30 PM
Exclusively for EACA members & guests, the networking dinner is a chance to catch up with colleagues over a drink and a delicious walking dinner in a relaxed ambience at one of Brussels’ best known modern art galleries, two minutes from the Grand’ Place. We will travel to and from the gallery by private bus.

Tuesday 17 October
PUBLIC AFFAIRS BREAKFAST
8:30 AM – 10:00 AM
For EACA members with a special interest in public affairs, this breakfast meeting at the Sofitel will provide an opportunity to catch up with the latest developments in Brussels’ busy legislative calendar and to meet representatives of the Institutions responsible for key dossiers such as e-Privacy and the General Data Protection Regulation.
EVOLUTION LAB – ADVERTISING IN THE AGE OF ARTIFICIAL INTELLIGENCE
11:00 AM – 5:30 PM
This year’s Evolution Lab will bring together some of the key players from across the ad industry to debate how the intersection of artificial intelligence and advertising will impact the industry in general, and agencies in particular.
The event is open to EACA Members and all interested parties.
EURO EFFIES’ AWARDS GALA
7:00 PM – 11:00 PM
Join us to celebrate the best of advertising effectiveness at one of the industry’s most prestigious awards – the Euro Effies.
Wednesday 18 October
EFFIE PARTNER MEETING
9:00 AM – 4:00 PM
Registration open for National Effie Directors & Representatives only.
EDCOM MEMBERS’ MEETINGS
9:30 AM – 5:00 PM
Hosted by our member Erasmus Hogeschool Brussel, the edcom October 2017 meeting will include the official announcement of all 2017-2018 projects, as well as an opportunity to meet Amnesty International as this year’s Ad Venture client. In the light of celebrating the network’s 10th anniversary, a celebrative lunch will be a perfect setting to exchange best practice with other academics. The day will end with the Board and Research Committee meetings in the afternoon.
Full programme coming soon.
To check the list of confirmed speakers, please visit Evolution Lab 2017

Ad Venture 2017-2018: Client's webinar
2017-10-04 11:00 (Europe/Helsinki)
Ready for the competition?
Join us for an eye-opening webinar about Ad Venture, the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.
During this webinar you will have the opportunity to participate to a live Q&A session directly with Amnesty International, the client of this year Ad Venture edition. Don’t miss the opportunity to get precious insight and acquire useful knowledge about the brief!

More details coming soon!

Ad Venture 2017 - 2018 Call for entries
2017-09-11
The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its tenth annual advertising student competition, Ad Venture, in collaboration with Amnesty International.
Students in the field of commercial communications are challenged to create a communications campaign to inform the public about the issue of the current refugee crisis. The campaign should also inspire Europeans to feel that they personally have a role to play in actively welcoming refugees.
This year’s client, Amnesty International, is a non-governmental organisation focused on human rights. Amnesty International works with the objective of conducting research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated.
Students can register their teams until 15 December 2017 and should submit their campaigns by 15 March 2018.
For more information have a look at the Ad Venture page!

edcom Thesis Competition 2017 - 2018 Call for entries
2017-09-04
Are you writing you Bachelor’s or Master’s thesis on advertising or commercial communications? Are you enrolled in an edcom school?
The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools!
More information HERE

Ad Venture Client Amnesty International organises 300 mini concerts
2017-07-25 08:00 - 17:00 (Europe/Helsinki)
On 20 September 2017, Amnesty International will team up with concert organizer Sofar to hold 300 intimate concerts in people’s homes, starting with a social media action on World Refugee Day asking people to share songs that remind them of home.
Click here to read more!

The Match: Setting creativity alight by understanding Thinking & Making
2017-07-24
The Match is a twelve-month programme aimed at those looking to get into the communications industry. It’s a unique opportunity in which you’ll get the chance to experience three different disciplines across Ogilvy and three different roles. Ogilvy is made up of a range of specialisms, including PR, Content Creation, Video Production, SEO, Customer Engagement & Advertising. There’s opportunity to gain a huge amount of experience across the agency in a variety of different roles.
In short, this program is for anyone and everyone. You need to be 18 or over, but aside from that, there are no education, experience or age restrictions. We just want the best people.
You don’t need to know exactly what role you want to do either. If you know what you enjoy and what type of person you are (Thinker or Maker), we’ll figure out the rest together.
The Match is 12 months long with those selected for the scheme starting in October 2017. Those joining us will be paid an annual salary. Full details of the salary and benefits package will be given at the offer stage. Deadline for applications ends up on 24 July!

Join Bea World, the International Festival of Events and Live Communication
2017-07-10 08:00 - 17:00 (Europe/Helsinki)
Enter your best events to grab a competitive advantage and an indisputable quality proof at an international level.
All nominees will be offered the unique opportunity to showcase their creativity in front of a prestigious jury composed of top corporate event professionals from all over the globe. Join Bea World Festival, where creativity meets business, from November 15 to 18 in Porto.

EACA International Advertising Summer School
2017-07-03 08:00 - 2017-07-07 20:00 UTC
It’s that time of year again!
Come join us in Prague for an intensive week of interactive workshops and talks with leading industry practitioners in the field of communications.
You will also have the opportunity to work in international teams, developing a campaign in response to a real brief, which you will pitch to the professionals at the end of the week.
Whether you are already passionate about advertising, or just curious to find out more – there is something for everyone!
You will most certainly come away with a deeper understanding of the advertising industry, potential career paths within it, as well as your own skills and strengths.
The cost is 325EUR for students at edcom member schools, and 450EUR for non-member schools.
If you are a young professional, the cost is 650EUR for EACA members and 800EUR for non-EACA members.
This cost covers the training and welcome drinks on the first night.
To apply, send your CV and motivation letter in English to inspire@eaca.eu. Please also specify whether you are applying for the Foundation or Advanced course.
Read more about the Summer School from last year here.

Event Street Brussels
2017-06-26 17:30 - 23:00 UTC | Place Saint-Géry, Brussels

Ad Venture Winning Team Attend Cannes Festival
2017-06-17 08:00 - 2017-06-24 00:00 UTC | Palais des Festivals, Palais des Festivals, Cannes, France
The 2017 Cannes Festival of Creativity is taking place during week and our very own Ad Venture winners will be on the gold-studded guest list.
The prestigious festival brings together the brightest minds in the creative industry for a jam-packed week of events, networking!

The awards presented at the festival set a global benchmark for what good creative looks like, and provide plenty of inspiration for the year ahead.
Want the chance to bag yourself an all expenses stay at the 2018 Cannes Festival?
Get involved in our annual Ad Venture Competition!

Ad Venture finalist presentations and announcement of winning team!
2017-05-19
Drum rolls please!
On this day the three finalist teams will present their campaign to a jury panel consisting of 2 academics, 2 agency professionals, 2 client representatives and a jury chair.
The winning team will then be chosen and all four team members will be treated to an all expenses stay at the 2017 Cannes Festival of Creativity.
Good luck to one and all!

edcom meetings
2017-05-18 - 2017-05-19 | Lisbon, Avenida D.Carlos I, n4 , Lisboa, 1200-649, Portugal

Content Rules? Content Rules!
2017-05-16 | Campus Lange Nieuwstraat van de Artesis

Cross Border Brand Communication Project (CBBC or IP Week)
2017-05-15 | Lisbon, Portugal
Each year, 5 edcom members organise the CBBC or IP week for their students. During this week, students work in international teams on a integrated marketing & communication campaign while developing their skills and knowledge of marketing and communications.
The five edcom members are: Werbe Akademie Wien, AP Hogeschool Antwerpen, IADE Creative University, NHTV and Staffordshire University
The next edition will take place during 15-19 May 2017 in Lisbon

Deadline to apply for 2017 Summer School
2017-05-03 | Online
Don’t miss out on your chance to spend an intensive week in Prague learning about the advertising industry from leading practitioners in the field.
You will also have the opportunity to work in international teams, developing a campaign in response to a real brief, which you will pitch to the professionals at the end of the week.
To apply, send your CV and motivation letter in English to inspire@eaca.eu. Please also specify whether you are applying for the Foundation or Advanced course.
Read more about the Summer School from last year here.

Announcement of Top Three Ad Venture Finalist Teams
2017-04-28 | Online
Drum rolls please!
On this day the judges will announce the names of the top three finalist teams who have made it through to the final round of the 2016-17 Ad Venture Competition.
In the second round, 6 judges (2 academics, 2 agency professionals and 2 client representatives) will judge each of the top ten campaigns and select the top three in a conference call.
In the third round, the top three finalists will present their campaign to a jury panel consisting of 2 academics, 2 agency professionals, 2 client representatives and a jury chair.
Each campaign will be reviewed by 6 judges and scored based on the following criteria with the following point distribution:
Proposed strategy /10 points
Key creative insight /10 points
Creative execution /10 points
The overall winning team will get an all expenses paid stay at the 2017 Cannes Festival.
Keep your eyes peeled for that all-important email!

Announcement of Top Ten Ad Venture Finalist Teams
2017-04-11
Drum rolls please!
On this day the judges will announce the names of the top ten finalist teams who have made it through to the second round of the 2016-17 Ad Venture Competition.
The first round consists of 20 academics, 20 agency professionals and 20 client representatives. Each juror receives 10 campaigns to judge.
Each campaign will be reviewed by 6 judges and scored based on the following criteria with the following point distribution:
Proposed strategy /10 points
Key creative insight /10 points
Creative execution /10 points
In the second round, 6 judges (2 academics, 2 agency professionals and 2 client representatives) will judge each of the top ten campaigns and select the top three in a conference call.
The overall winning team will get an all expenses paid stay at the 2017 Cannes Festival.
Keep your eyes peeled for that all-important email!

Announcement of Top Ten Ad Venture Finalists
2017-04-11 | Online
Drum rolls please!
On this day the judges will announce the names of the ten teams who have made it through to the second round of the 2016-17 Ad Venture Competition.
We will announce the finalists by email and then publicly on social media.
The ten teams will then submit a poster of their campaign, which will be exhibited at the edcom members’ May meeting.
Keep your eyes peeled for that all-important email!

EPHEC International Marketing Week
2017-03-26 | E.p.h.e.c. Louvain-La-Neuve, Avenue du Ciseau 15, Ottignies-Louvain-la-Neuve, 1348, Belgium
EPHEC University College in Belgium is organizing the 10th edition of its “International Marketing Week” from 26th to 31st March, 2017.
This project week is organised on our campus of Brussels South, 30 kms from the center of Brussels, in Louvain-La-Neuve.
The subject of the 10th edition is “Designing a trendy packaging for an innovative start-up!”
Students are expected to create a trendy packaging for an innovative start-up founded by a former Ephec student. More information can be found here.
For this 10th edition, EPHEC is not only welcoming students, but also lecturers. Specialists are invited to give input through lecturers, workshops and coaching sessions in the following domains : retail, packaging, innovation, creativity and design.

EPHEC International Business Week 2017
2017-03-19 | EPHEC Business School, Avenue Konrad Adenauer 3, Woluwe-Saint-Lambert, Brussels, 1200, Belgium
Edcom member EPHEC University College Brussels is organising the 3rd edition of its “International Business Week” from 19 to 23 March 2017.
The event will be focused on the Belgian Beer Market (so perfect for all you beer lovers out there!) and will give up to 4 students per institution the great opportunity to work on a case study submitted by the CFO of Bertinchamps, a growing Belgian Family Brewery. The cost of the business week is 180 euros – which includes accommodation at Brueghel Youth Hostel, participation in all the activities and related transport, breakfast, lunches and aperitif/tapas on Sunday and Tuesday. For further information or questions, please e-mail Mrs Silvia Payan at s.payan@ephec.be (for questions related to registration and payment) or Mrs Clotilde Verhaeghe at c.verhaeghe@ephec.be (for any other questions).

Finalists announced for Hong Kong Global Business Plan Competition
2017-03-15 01:00 - 23:00 UTC | Online
edcom member NHTV student and former 2015 EACA Summer School participant, Puk Rutten, is involved in an international business plan competition organised by Hong Kong Polytechnic University. His team’s submission, Pairit, aims to bring the international traveler closer to their friends and family at home. Pairit is a platform that connects 360 degree cameras for mobile phones with another mobile phone that, in combination with Google Cardboards, acts as virtual reality glasses on the other side of the planet.
Find out more about the competition here.

Ad Venture Campaign Submission Deadline
2017-03-15 | Online
Is your team is participating in the Ad Venture 2016-17 competition?
Make sure to submit your campaign material by this date to have the chance to win a trip to the prestigious Cannes Lion 2017 festival!
You can submit your campaign material on to the platform here.
Good luck!

IADE International Creative Week 2017
2017-03-13 | IADE Creative, Av. Dom Carlos I 4, Lisboa, 1200-649, Portugal
The next International Week of IADE Creative University will take place in Lisbon between 13 and 17 of March 2017.
The theme will be: A Journey into Knowledge.
Five hundred years ago, Francisco was born in Lisbon, son of a painter and illustrator, António D’Hollanda, a Dutch artist working in the Portuguese royal court. The name indicates his origin that may have bear a family name impossible to pronounce in Portuguese. Francisco enjoyed an education close to the Portuguese high aristocracy of the time. In 1533, at the age of sixteen, Francisco was sent to Italy with a generous scholarship to learn the emerging arts of late Renaissance, from painting to fortress building. In Rome, among others, he met Michelangelo. In Venice met Sebastiano Serlio and received from him a copy of his architectural treatise. Back in Portugal he wrote a book “Da Pintura Antiga”, a treatise on art introducing the new concept of Disegno and painted an Album “Das Antigualhas que vio Francisco D’ Ollanda em Italia” depicting buildings, fortresses, events, paintings and sculptures studied during his travel. For all his live he assisted the King as a councilor and “art director”. Late in his life he wrote a small treatise on the Scientia do Desegno that may be regarded as the first vision of design as a science. In a way, Francisco d’Hollanda, was one of the first Erasmus academics, sent of to another country in Europe to learn under a different environment and culture. Francisco’s early example stands for the idea of traveling as a learning experience that is now the body of all European exchange programs. So, for 2017 IADE’s international week we invite you to… travel, and reflect upon the idea of traveling both literal and metaphorically as a process of knowledge enhancement. We welcome your thoughts, experience and projects under this idea of knowledge: JOURNEY.
Please contact maria.ana.paul@universidadeeuropeia.pt for more information

edTalks: Storytelling by Alexandre Duarte
2017-02-10 14:00 - 15:00 UTC | Online
There is no denying that stories have immense power in our lives. They can engage us, hypnotize us, frighten us or inspire us.
But what can they do for business? Are they able to attract consumers? Are they really important to brands? Why?
This presentation will show you how good stories around the world have succeeded in getting brands to connect with people, not only to their consumers, but also to potential clients and influencers. Through countless examples, they will be guided by a true story about joy, passion and involvement.
Register for the Webinar here: https://zoom.us/s/530813683

Politico 2017 EU Studies Fair
2017-02-10 08:00 - 2017-02-11 20:00 UTC | The Crowne Plaza, Le Palace, Rue Gineste 3, Brussels, 1210, Belgium
Don’t miss out on the 2017 Politico EU Studies Fair taking place in Brussels.
This is the largest educational and networking event in the world focused on graduate and postgraduate programs in EU studies, international relations, business, economics, public policy and law.
Since 1999, the EU Studies Fair has been a reference for world-class academic institutions to meet top students from across the world and showcase their graduate and postgraduateprograms. The two-day fair, held annually in Brussels, is a unique opportunity for students and young professionals to discover both academic and career opportunities. The EU Studies fair also features career seminars, personalized career counseling, guided tours of the EU institutions and university spotlights.
Best of all – it is completely free of charge! What are you waiting for?

CDate night by ACC Belgium
2017-02-07 19:00 - 23:00 UTC | ACC, Sint-Huibrechtsstraat 17, Brussels, 1150, Belgium
If you are a final year art student, don’t miss this great opportunity to meet top Belgian Creative Directors at this Valentine-themed speed networking session.
Students are invited to bring their portfolio and discuss their outstanding creative work.
Top creatives at following agencies have already confirmed their presence: &Koo, Air, 20Something, Duval Guillaume, Friendship, Happiness, Havas, JWT, LDV United, Leo Burnett, Prophets, Serviceplan & The Reference.

Announcement of edcom Thesis Competition 2016-17 Winners
2017-01-30 | Online
Drum rolls please!
On this day the judges will announce the names of the winners of the 2016-17 Thesis Competition.
In addition to receiving an edcom Certificate, having their thesis summary published on the edcom website and the possibility to be published in a European advertising journal or magazine, the winners will be awarded with travel, accommodation and a seat at the 2017 EACA International Advertising Summer School.
Keep your eyes peeled for that all-important email!

edcom Thesis Competition 2016-17 Announcement of Finalists Round Two
2017-01-23 | Online
Drum rolls please!
On this day the judges will announce the names of the lucky people who have made it through to the third and final round of the 2016-17 Thesis Competition. The final entries will be judged on two criteria: Novelty: does the thesis offer a new and original insight and scale: what is the magnitude of the achievement. All finalists and winners will receive an edcom Certificate, publication of their thesis summary on the edcom website and the possibility to be published in a European advertising journal or magazine. The winners be awarded with travel, accommodation and a seat at the EACA International Advertising 2017 Summer School.
Keep your eyes peeled for that all-important email!

edTalk on Digital Video Advertising
2017-01-18 11:00 - 12:00 UTC | Online
Don’t miss out on the next Webinar in our edtalk series.
In this Webinar, Oliver Gertz, Managing Director Interaction EMEA and Programmatic Lead Global Clients, MediaCom, will talk about digital video advertising and its importance in the industry.
