Fachhochschulen (FH) in Austria are higher education institutions that focus on practical, career-oriented education. Established in the 1990s, they offer bachelor’s and master’s degrees across various fields, including business, engineering, health sciences, and media.
The Faculty of Communication at Austrian Fachhochschulen offers practical, industry-focused education in fields such as media, marketing, public relations, journalism, and digital communication. The faculty places a strong emphasis on applied research and innovation, particularly in digital communication, media strategy, and storytelling. Many programs are equipped with state-of-the-art media labs and production studios, ensuring students graduate with cutting-edge skills that meet industry demands. The close industry connections, international partnerships, and interdisciplinary approach make Austrian FHs an excellent choice for future communication professionals.
Kirstie Riedl
Kirstie Riedl is International Course Manager, Academic Expert & Lecturer for Corporate Communication. Born in the UK, Riedl has been living in Vienna for 20 years. She holds a BA (hons) degree in German & Hispanic Studies, and an Executive MBA, both from British Universities. She is currently working on her PhD in the field of educational linguistics. Her business experience includes various marketing positions at Coca-Cola MENA in Bahrain, Sellotape UK, REWE Group Austria, Frisch & Frost Austria. Her last corporate position was heading the Distributor CEE Sales team at OMV Austria, where she worked for 5 years. She started at FHWien der WKW University of Applied Sciences for Management & Communication, Vienna, in May 2016 and teaches Branded Entertainment, PR, supervises Bachelor’s and Master’s theses and coordinates adjunct lecturers for the English taught modules. Kirstie is also the head of the new program, International Sustainability Communication.
Babeș-Bolyai University (UBB), located in Cluj-Napoca, Romania, is a leading institution of higher education in Eastern Europe. With roots dating back to 1581, UBB was established in its current form through the merger of Bolyai University and Victor Babeș University in 1959. It is the largest university in Romania, enrolling approximately 50,000 students and offering programs in multiple languages, including Romanian, Hungarian, German, English, and French. The university is recognized for its advanced research and education and maintains partnerships with over 210 institutions worldwide.
Since 1995, the Faculty of Political, Administrative, and Communication Sciences (FSPAC) at UBB has continuously developed its educational and research offerings, combining academic rigor with practical training. Students benefit from internships and hands-on experiences, supported by a dynamic and internationally trained teaching staff.
Ioana Rusu
Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.
The research topics are consumer psychology, the influence of social media on young people, social media influencers, and the concept of CSR. Over the years, she has been involved in extracurricular projects, coordinating student teams for various internship projects and student competitions in the Marcom area. The most recent project involves co-authoring The Little Exercise Book of Advertising, an exercise book in the field of advertising.
City St. George’s, University of London is a public research university in London. By the recent merger between City, University of London (founded in 1894) and St George’s, University of London, City St. George’s, University of London, has become one of the largest higher education destinations for London students, and a powerful multi-faculty institution with a distinctive focus on professional education and research at the frontier of practice.
Located in central London, City St. George’s has six schools – the City Law school, School of Health & Psychological Sciences, School of Policy & Global Affairs, School of Communication & Creativity, School of Science & Technology and Bayes Business School (formerly Cass). There are nearly 20,000 students at the university from more than 160 universities and staff from over 75 countries, reflecting their aim to create a cultural environment that is welcoming and encourages all individuals to strive to the best of their ability.
Ranked as the 40th best university in the UK, City prides itself on being the University of business, practice and the professions and aims to provide the relevant skills, attributes and approaches that enable our graduates to succeed in their future careers and life pathways. According to the Times and Sunday Times Good University Guide 2025, City’s Media and Communications programmes are ranked in top 10 in the country and number 1 in London.
Hyunsun Yoon is a Senior Lecturer in Strategic Communications at the Department of Media, Culture and Creative Industries, City St. George’s, University of London.
As a Senior Fellow of the Higher Education Academy (SFHEA), she has extensive experience in teaching and researching media, advertising, and marketing communications over two decades. She has published widely on these topics and also successfully completed several research projects with a particular focus on older adults’ relationship with digital communications. Hyunsun’s work has been shared both nationally (in the UK) and internationally through public engagement and continued collaborations with organisations such as the UN Economic and Social Commission for Asia and the Pacific (ESCAP), the History of Advertising Trust (HAT), the Korean Cultural Centre and the European Institute for Commercial Communications Education (EdCom). Her international profile has a foundation in using education to empower under-represented communities and to improve the public experience of digital communications.
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Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.
Hyunsun Yoon is a Senior Lecturer in Strategic Communications at the Department of Media, Culture and Creative Industries, City St. George’s, University of London.