Babeș-Bolyai University (UBB), located in Cluj-Napoca, Romania, is a leading institution of higher education in Eastern Europe. With roots dating back to 1581, UBB was established in its current form through the merger of Bolyai University and Victor Babeș University in 1959. It is the largest university in Romania, enrolling approximately 50,000 students and offering programs in multiple languages, including Romanian, Hungarian, German, English, and French. The university is recognized for its advanced research and education and maintains partnerships with over 210 institutions worldwide.
Since 1995, the Faculty of Political, Administrative, and Communication Sciences (FSPAC) at UBB has continuously developed its educational and research offerings, combining academic rigor with practical training. Students benefit from internships and hands-on experiences, supported by a dynamic and internationally trained teaching staff.
Ioana Rusu
Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.
The research topics are consumer psychology, the influence of social media on young people, social media influencers, and the concept of CSR. Over the years, she has been involved in extracurricular projects, coordinating student teams for various internship projects and student competitions in the Marcom area. The most recent project involves co-authoring The Little Exercise Book of Advertising, an exercise book in the field of advertising.
City St. George’s, University of London is a public research university in London. By the recent merger between City, University of London (founded in 1894) and St George’s, University of London, City St. George’s, University of London, has become one of the largest higher education destinations for London students, and a powerful multi-faculty institution with a distinctive focus on professional education and research at the frontier of practice.
Located in central London, City St. George’s has six schools – the City Law school, School of Health & Psychological Sciences, School of Policy & Global Affairs, School of Communication & Creativity, School of Science & Technology and Bayes Business School (formerly Cass). There are nearly 20,000 students at the university from more than 160 universities and staff from over 75 countries, reflecting their aim to create a cultural environment that is welcoming and encourages all individuals to strive to the best of their ability.
Ranked as the 40th best university in the UK, City prides itself on being the University of business, practice and the professions and aims to provide the relevant skills, attributes and approaches that enable our graduates to succeed in their future careers and life pathways. According to the Times and Sunday Times Good University Guide 2025, City’s Media and Communications programmes are ranked in top 10 in the country and number 1 in London.
Hyunsun is a Senior Lecturer in Strategic Communications at the Department of Media, Culture and Creative Industries, City St. George’s, University of London.
As a Senior Fellow of the Higher Education Academy (SFHEA), she has extensive experience in teaching and researching media, advertising, and marketing communications over two decades. She has published widely on these topics and also successfully completed several research projects with a particular focus on older adults’ relationship with digital communications. Hyunsun’s work has been shared both nationally (in the UK) and internationally through public engagement and continued collaborations with organisations such as the UN Economic and Social Commission for Asia and the Pacific (ESCAP), the History of Advertising Trust (HAT), the Korean Cultural Centre and the European Institute for Commercial Communications Education (EdCom). Her international profile has a foundation in using education to empower under-represented communities and to improve the public experience of digital communications.
King’s College London is a prestigious and research-intensive university located in the heart of London, United Kingdom. Established in 1829, it is renowned for its academic excellence and commitment to advancing knowledge across various disciplines. King’s College London has a diverse and vibrant student community, attracting scholars from around the world.
King’s Business School, a part of King’s College London, is a leading institution for business education and research. It offers a range of undergraduate, postgraduate, and executive programs, emphasizing a global perspective and practical relevance. The school is known for its innovative teaching methods, strong industry connections, and focus on developing well-rounded, socially responsible business leaders. King’s Business School strives to equip students with the skills and knowledge needed to thrive in the dynamic and competitive world of business, making significant contributions to the business community and society at large.
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Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.
