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Media School (London College of Communication-UAL)

University of the Arts London (UAL) is top 2 in the world for Art and Design (QS World University Rankings 2022). UAL has global influence and reach across international creative industries. London College of Communication is a part University of the Arts London, a diverse body of 18,000 students from 130 countries. LCC focuses on enabling our students to develop the skills needed to succeed as future-facing creatives through our industry-focused courses in the Design School, Media School and Screen School.​ London College of Communication’s Media School has a comprehensive portfolio that spans the disciplines of publishing, advertising, public relations, media communications, photography, and journalism.

BA (Hons) Advertising will help students to develop a solid understanding of advertising and marketing communications industries, and digital media practices in advertising, with a particular focus on creativity, critical analysis, research techniques, and the future of advertising. Students are given opportunities to develop your own strategic, innovative, ethical and sustainable advertising practice. The course focuses on teaching consumers from both behavioural and psychological perspectives, and focus on key aspects of advertising practices that will support our students to make well-informed tactical and strategic decisions in developing advertising campaigns. Our students acquire creative skills such as copywriting, video editing, and the application of digital technology as well as a knowledge of the theoretical and practical application of professional persuasive communication. With a digital-first approach, the course supports students to engage critically with the practices and evaluation of advertising and marketing communications in the digital environment.

There is a strong employability strand running through the course. As well as working on project briefs set by industry, the course gives our students the opportunity to meet industry speakers, guests and alumni.

Dr Sevil Yesiloglu is the Course Leader for BA (Hons) Advertising at London College of Communication (LCC). Sevil is Associate Fellow HEA. Before joining LCC, Sevil was a Senior lecturer at Bournemouth university and visiting lecturer at University of Southampton teaching units including digital consumers, digital media practices, Digital futures and Digital Communications. She writes comments on advertising industry, social media, digital economy, online harms and influencer regulations. Sevil gained her PhD at Bournemouth university thesis titled: ‘To post or not to post: Examining motivations of brand/product-related posts on Social Networking Sites’. Sevil’s research covers digital aspects of advertising including online harms, brand related content, influencer marketing and social media engagement. Dr Sevil Yesiloglu is co-editor of Influencer Marketing: Building Brand Communities and Engagement (2020). She has contributed to policy work in influencer culture, defining influencers  and digital economy, is cited in various UK and European government documents.

University of Stirling

The University of Stirling (Scots: University o Stirlin, Scottish Gaelic: Oilthigh Shruighlea (abbreviated as Stir or Shruiglea, in post-nominals) is a public university in Stirling, Scotland, founded by Royal Charter in 1967. It is located in the Central Belt of Scotland, built within the walled Airthrey Castle estate. Since its foundation, it has expanded to four faculties, a Management School, and a number of institutes and centres covering a broad range of subjects in the academic areas of arts and humanities, natural sciences, social sciences, and health sciences and sport.

The University campus is approximately 360 acres (1.5 km2) in size, incorporating the Stirling University Innovation Park and the Dementia Centre. The campus, with its wildlife, loch and mixture of native and exotic flora are located in the foothills of the Ochil Hills and is often cited as among the most beautiful in the UK. In 2002, the University of Stirling and the landscape of the Airthrey Estate was designated by the International Council on Monuments and Sites as one of the UK’s top 20 heritage sites of the 20th century. The institution also occupies buildings in the city of Stirling. The University attracts students from a wide range of backgrounds, with more than 14,000 part-time and full-time students enrolled in the 2020/21 academic year.

Stirling has international degree programme partnerships in China with Hebei Normal University, Singapore with Singapore Institute of Management, and Oman. The University offers a MSc in Human Rights & Diplomacy, this is the only Human Rights and Diplomacy programme in the world taught in partnership with the leading training body of the United Nations: the United Nations Institute for Training and Research (UNITAR).

Iain MacRury has taught advertising for many years at several institutions in the UK. He is currently Professor of Media and Communications in the Division of Culture Media and Communications at the University of Stirling. Scotland. Many of our students on Film and Media, Journalism, PR, Media Management and Digital Media Communications courses study advertising and a variety of related forms of communication. Iain is currently teaching both undergraduate and postgraduate courses in advertising including an extension module in Singapore. Iain is the author, co-author, and editor of several books, including The Dynamics of Advertising, and two editions of the Routledge The Advertising Handbook.

Iain has also worked as a consultant for several brands (including Brands including BMW, Motorola, Diners Club and HSBC) His interest has been in binding creative and insight-led research inputs to support creative communications. Iain is a trained organisational consultant has a current interest in the organisation and reorganisation of advertising processes in the context of digitalisation. This extends into explorations of branded content and the challenges associated with protecting and regulating media communications in a disrupted media sphere. Iain is currently co-editing The Handbook of Digital Advertising. for Routledge (2023)..

Other teaching, research and cultural interests include humour, sports, and psychoanalysis. He has written on stand-up comedy and recently co-authored two papers on the emotional outfall of Brexit. He has also co-authored a psychoanalytic study of Doctor Who.

He recently relocated to Scotland after several years living in London and the south of the UK.