Round 2 Jury
JURY CHAIR
Jo Booth, Head of Planning, Drummond Central
Jo really gets how businesses and brands tick. With a knack for understanding how they connect and interact with consumers she knows how to drive growth and make things happen fast. She is dedicated to helping clients surpass their commercial objectives across multiple channels and has a strong focus on creativity, innovation and effectiveness. Last year she joined us as an Effies “Best of Europe” Jury member and has been an enthusiastic Effies judge for the past three years.
Jo is currently Head of Planning at Drummond Central, an award winning independent agency where effectiveness defines their approach to communications. Prior to this Jo worked as a Strategic Lead at Publicis Conseil, Dentsu London, TBWA Neboko, Saatchi & Saatchi, VCCP, VML and BBH covering everything from FMCG to Financial Services.
Jo studied at London and Warwick University and holds a BA and MA in English & History.
TAYLORS OF HARROGATES REPRESENTATIVES
Beccie Hannaway, Senior Brand & Activation Manager
Beccie is a seasoned brand and design professional with a degree in Graphic & Communications Design. After starting her career agency-side as a Creative Lead, she moved into in-house brand marketing roles, spending the past 10 years at Taylors of Harrogate. She leads the global brand presence for Taylors of Harrogate tea, with a key focus on the USA and Canada. Her work has earned industry recognition, including The Drum Marketing Awards, Marketing Week Engage Awards, and CIPR PRide Awards.
Alex Murphy, International Business Manager (Europe & Canada)
From a background in Finance in International businesses such as Red Bull, Burberry & Mastercard, Alex brings a varied and commercial focus to Taylors of Harrogate business management. Harnessing a passion for food & drink over the past 8 years at Taylors of Harrogate, Alex continues to drive positive change in a growing business.
Stephen Jones, International Marketing & USA Business Lead
Steve is an experienced marketing and commercial leader with a strong track record in global brand management, international marketing, and business development. As the International Marketing & USA Business Lead at Taylors of Harrogate, he heads up the International Brand Team, overseeing the Taylors of Harrogate Speciality Tea brand and managing the international representation of Yorkshire Tea across 50 markets worldwide. Additionally, he leads the company’s USA commercial business.
Steve holds a BA in Business Studies from the University of Sheffield and has had a career spanning a variety of marketing, brand management, and commercial roles at leading global companies, including Mars, Coca-Cola, Barclays, and AB World Foods. Since joining Taylors of Harrogate in 2016, Steve has been instrumental in driving the company’s international growth.
Suzy Loader, Creative Lead
Suzy Loader is the newly appointed Creative Lead at Betty and Taylors of Harrogate, bringing over 25 years of experience in the design industry. With a successful background in brand and packaging design in the FMCG sector, with standout roles at Woolworths (Australia) and ASDA (UK).
Suzy is a brand ambassador at heart, and a passionate advocate for delivering world-class, distinctive designs that make an impact. With a keen understanding of the power of design to shape and elevate brands, she’s committed to creating experiences that are both innovative and meaningful.
AGENCY REPRESENTATIVES
Jordan Mc Dowell, Digital Strategy Director, McCann Manchester
After cutting his teeth at BBC and JWT, Jordan was a freelance writer for which he was named one of British Vogue’s most influential voices in fashion. He then led marketing activation and strategy for the likes of the UK's National Union of Students (NUS) and more recently, brand, media and digital strategies in-house for the Co-op. Jordan joined McCann’s strategy team in Manchester at the end of 2021 and his clients include Matalan, Kia, Royal London and Kayak.co.uk.
Jordan was one of 30 people in advertising named in IPA’s iList for his work as a changemaker for women’s advancement. Jordan mentors and coaches women on finding their professional passion and is committed to better representation for women – especially working-class women – in the work he helps to produce for brands.
Nine Nutbey - de Knecht, Planning Director, Dentsu Creative Amsterdam
Nine Nutbey - de Knecht, the Head of Strategy of Dentsu Creative Amsterdam. Working for over 7 years on the agency side and before that 7 years at client side at Red Bull. Mother of two children live in the woods of Apeldoorn
Sandra Alvarez, Managing Director, Spark Foundry
ACADEMIC REPRESENTATIVES
Hyunsun Yoon, City St George, UK
Dr. Hyunsun Yoon is a Programme Director for the Postgraduate division in the Department of Media, Culture and Creative Industries, at City St. George's University of London.
As a Senior Fellow of the Higher Education Academy (SFHEA) and Senior Lecturer in Strategic Communications, she has 20+ years experience in teaching and researching media, advertising, and marketing communications. Her research interests revolve around promotional and digital cultures, strategic communications, and EDI, especially in relation to older adults and ageing societies.
Between 2018 and 2023, she was awarded by the British Academy, Leverhulme Trust, Korean Cultural Centre UK, and DM Trust Consumer Fund for research and consultancy projects. Her work has been shared both nationally (in the UK) and internationally through continued collaborations and public engagement with the UN Economic and Social Commission for Asia and the Pacific (ESCAP), the European Institute for Commercial Communications Education (EdCom), and the History of Advertising Trust (HAT). Her international profile has a foundation in using education to empower under-represented communities and to improve the public experience of digital communications.
Inge Barkmeijer, The Hague University of Applied Sciences, The Netherlands
Curious by nature, marketeer by heart, lecturer and creative coach by profession.
• Key interests: Branding, Marketing, and Creative Thinking.
• Typically Inge: Creative, Curious, Creating possibilities, and Cheerful (The 4 C’s).
After ten years of work experience in the field of Marketing and MarCom, Dr. Inge Barkmeijer has been lecturing at The Hague University. She is often found at conferences where topics like neuromarketing, branding, social media marketing, creative thinking, and, lately, AI are discussed. This allows her to stay up to date with the latest trends and developments, which she then shares with her students. Inge is dedicated to helping students develop into young marketing professionals who can confidently navigate change.
As a juror in the AdVenture competition, she pays particular attention to participants' ability to identify a consumer insight—that "Aha" moment that can only be uncovered through thorough research. She values understanding why people behave the way they do and how a client’s product can become part of their lives. In the marketing communication campaigns, it should be evident who the target group is, how well the participants understand them, and how this knowledge is translated into the campaign. Inge encourages participants to continually ask themselves, "Does this help to reach our client's objectives?
Madalina Moraru, University of Bucharest, Romania
Dr. Mădălina Moraru is the Vice-Dean of Faculty of Journalism and Communication Studies, Universities of Bucharest, Associate Professor and Director of the Advertising and Digital Communication Master Program at the same university. She has over 16 years of experience teaching advertising and she is a member of Edcom – EACA, ECREA, and ESA. From 2010 to 2013 she received postdoctoral fellowships at the University of Oklahoma, US, and Staffordshire University and Buckinghamshire New University, UK. Between 2010 and 2013 she conducted a strategic European grant on glocalization topic.
During her activity, she authored many chapters, over 20 research articles, as well as two books focusing on myth, storytelling, and planning in advertising.
She is active by getting involved in the Romanian industry’s projects and being invited to the most important events: Advertising Day, Fibra award, member in Romanian Effie Juries.