In the Bachelor category, Ryan O’Carroll, a student from the Technological University Dublin won with his thesis “ Uses and Gratifications of Generation Z within Social Networks: Dialectical Investigation into the Facebook Domain”


Ryan O’Carroll, Technological University Dublin, BA winner 2020

"Upon my graduation, I was elated to have been informed that I would be representing my university, TU Dublin, at the prestigious EdCom Thesis Competition. To eventually be nominated alongside talented academics from across Europe was a true honour for myself and my family. Subsequently, to have been the nominated winner is a dream come true.

A massive thank you to my amazing supervisor Dr.Tara Rooney, who was nothing short of phenomenal in terms of guidance and support throughout the challenging year. To my dad and sister who were always by my side, thank you. My thriving passion for generational motivation and cognitive behaviour within social domains is elicited within the depth and detail of my thesis. Generation Z’s complex gratification needs, behavioural disparity between social platforms, altered perception of Facebook and their posited importance of interpersonal feedback loops is something marketing practitioners must adhere to. Once again, it is truly an honour for my research to be recognised at a European level. Thank you."

Professor Rosie Hand, TU Dublin

"We are delighted that our student Ryan O Carroll has been announced as the winner of the EACA Thesis Competition 2019-2020 (Bachelor Category). We try to encourage and support our undergraduate students in undertaking innovative primary research in areas of relevance and are pleased that Ryan’s efforts have been rewarded at a European level. Many thanks to Edcom and the Thesis competition initiative for highlighting the importance of  academic research in this way."

Pelin Yesiltepe from Istanbul Bilgi University, MA winner 2020

"Being known as one of the winners of the Edcom Thesis Competition will always be a honor in my current and future academic life. I know my way is long, but this success is a great motivation. On this occasion, I am grateful to my professors who have contributed to my education, to my family who supported me all my life and to my other half who always encouraged and sacrificed a lot for my academic development."

Professor Gresi Sanje, Bilgi University

"We are very proud of Pelin. Her MA thesis was really interesting and she really worked very hard during the process. We are happy to see her hard-work and enthusiasm paid off!"


In the Master category, Pelin Yesiltepe, a student from the Istanbul Bilgi University won with her work “Effects of Emoji Usage for Brand Communication on Mobile Applications”