“Exploring the credibility of green brands' purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!”

"I am deeply honoured to accept this award. Crafting my thesis was a journey filled with challenges and self-doubt, but I persevered. Winning this competition reaffirms that determination and hard work truly pay off. Let this be a reminder to never underestimate your own potential, for greatness awaits those who refuse to give up."

"Winning the EDCOM graduation competition has been an incredibly meaningful experience for me. I chose a thesis topic that truly fascinated me, and that passion made the writing process both engaging and enjoyable. Exploring the wellness field and having the opportunity to showcase my work through this competition has been incredibly rewarding. Having my work recognised and appreciated on a European level was something I did not expect, which made this achievement even more special. I could not be happier or more thankful to have been part of it.”

"Travelling to Tuvalu to make a documentary and working with electrophysiological equipment to measure the film’s emotional impact for my graduation project was already a unique experience. Being recognised and appreciated on an international level gives me a real boost of confidence. I’m grateful to everyone who supported me, and it was a privilege to raise awareness about this research approach as well as Tuvalu and its rising sea levels.”

"The most rewarding part was all the interaction we had with the students – it was incredible to see how excited, involved and curious they were. It was lovely getting all the questions from the teams as it truly showed how invested they are in the process, how well thought through their approach is and how much effort they were putting into the work."

"This week changed the way I see creativity in real life. At Cannes Lions, ideas were not just presented on stage, they were everywhere, in conversations, people, and unexpected moments. Being surrounded by such inspiring energy made me realize how powerful this industry is when passion and purpose come together. I leave feeling inspired, grateful, and ready to think bigger about my own future in marketing and communication."

"It’s fun working for a big company. Even though there are some things you can’t change (like the logo and brand colors), you can still be creative within those limits. It’s great for your CV - definitely a boost for us. As students, working with Heinz was a huge hype, and it really helped us realize that this is the career path we want to pursue."

"We really learned a lot, even in areas we didn’t expect, like responding to client questions. We didn’t have formal training for that. You really improve in areas you didn’t think about, and you have to adopt the mindset of being impactful during the presentation."

Ad Venture was a remarkable opportunity, and we’ll carry those memories with us. Working with the team and learning so much - this experience has been unforgettable.