As a broad-based university, Fontys is the largest public knowledge institute in the southern Netherlands. Fontys links its education and research to innovation processes within and outside the regions. Communication at Fontys School of Economics evolves around one central question: How do brands create relationships with people through media? All our semesters have their own theme. 1: Publishing 2: Branded Content. 3: Customer Journey 4: Branding 5: Internship 6: Minor 7: Design Thinking 8: Graduation Internship. Students work on real-life client briefs in every semester with intensive group coaching by professors and lectures. There are 5 key focus points in our curriculum: creativity, media innovation, entrepreneurship, language proficiency and research.
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Joep Peeters
Joep Peeters is a senior lecturer and coursemanager in Behavioral Change and Advertising at Fontys University of Applied Sciences, where he educates students in strategic and creative brand communication. He strongly believes in creating brands that matter and are purposeful . Brands with meaning, relevance, and societal value. He combines academic depth with practical insight into brand communication and media. As a board member of EDCOM, the European Institute for Commercial Communications Education he contributes to strengthening the link between the academic world and the European creative industry. He believes that in an industry shaped by rapid developments, lasting success comes from creating strong, authentic narratives that are genuinely lived throughout the entire organization showing a deep understanding of the customer.
Maike Simon
Maike Simon – de Vocht (drs.) studied Journalism, Political Science and American Politics. During her studies she created podcasts for the leader of the Dutch Labour party and wrote articles about several political elections for Dutch media. After graduation she worked as a Foreign Desk editor for Elsevier (a Dutch magazine similar to the Economist). Her specialties: American Foreign Policy, the Middle East and digital media. Maike start lecturing at Fontys in 2010 and became Program Manager in 2013.
