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In the Bachelor category, Aisling Hoban, a student from Technological University Dublin won with her thesis 'A Study of Millennials’ Susceptibility to Nostalgia During Times of Uncertainty: A Focus on Nostalgic Consumption During Covid-19.'
Aisling Hoban, Technological University Dublin, BA winner 2021
"Upon graduating during a pandemic with a first class honours degree, I was over the moon to hear that my thesis was also awarded a first class honours grade. As Covid-19 spread across the world, I capitalised on this as an opportunity to explore Millennials' susceptibility to nostalgia during such unprecedented times. The contextual opportunity fell on my lap and I was really excited to be able to conduct some 'original' research on something that has never been done before! I wanted to get my research out there so I entered the EACA graduation competition. I was so thrilled to hear I got through to the next round, let alone hearing that I won the competition! I am so proud of what I have achieved. It feels truly gratifying that my work has been recognised on a European level.
Working on my thesis from home was made all the more manageable with my amazing friends and family by my side. I'd like to express my gratitude for the amazing support I received from my supervisor Valerie Gannon and my year head Roger Sherlock at TU Dublin - a technological university adept at sculpting world-renowned academics."
Valerie Ganon, PhD, Lecturer in Advertising, Technological University Dublin
"To achieve a 1st class honours degree and thesis grade is an excellent achievement, but to do that in the context of an overnight locked down pandemic end of academic year, is really on another level. Even more, Aisling had the insight and initiative to turn the lockdown into a context driving her research work. I am delighted that her thesis is getting recognition on a European level, and the wider audience it deserves".
Luísa Perdigão, IADE, MA winner 2021
"I didn't know about the edcom Graduation Competition until I was told that my thesis had been picked to take part in the contest, which took me by surprise. This competition is truly an excellent initiative that offers students the opportunity to exhibit their work on a large scale.
Personally I saw it as a great way to develop my ability to synthesize and reflect on the work I had previously done. It was certainly an extremely rewarding experience, which I was only able to have in large part thanks to the support and cooperation of my supervisor Isabel Farinha."
Isabel Farinha (Ph.D), Assistant professor at IADE - Universidade Europeia Researcher at UNIDCOM / IADE, Design and Communication Research Unit
"It was my pleasure to have been Luisa's Perdigao master thesis supervisor. She has got the resilience, creativity and skills that are needed to achieve this excellent work.
At a personal level Luísa is a well disciplined, interested and motivated to learn student with a pleasant personality."
In the Master's category Luísa Perdigão from IADE won the first prize with her work 'The influence of the humoristic tone on the effectiveness of environmental narratives.'
