artist | author | speaker | strategist | coach

Alex specializes in creativity, purpose and innovation. He has helped some of the world’s leading brands become more purpose-centred including HP, Samsung, The Red Cross, P&G, Vodafone and Mercedes. He is an extreme artist, author of #Balance - how leaders, teams and organisations can transition from problem to purpose to leave the legacy they were born to create - and a sought after business and communications strategist.

Alex started his career at Unilever in marketing where he helped write the first guidelines for internet marketers before helping to found digital@jwt at JWT in London. After moving to Geneva, he created a communications agency with the former directors of Saatchi & Saatchi and worked on all of the 17 of The United Nations Sustainable Development Goals for organizations like The United Nations, The World Health Organization, Gavi - the vaccine alliance, The Global Fund against AIDS, Malaria and Tuberculosis, The Red Cross.

Most recently he co-founded Creative Leadership Partners to help individuals, brands and organisations put purpose at the heart of everything they do. In the last 18 months, he has helped over 100 leaders articulate their personal purpose and over a dozen brands and organisations articulate their purpose. Alex has a broad knowledge of many industries and deep knowledge of health, education, technology, consumer goods and social entrepreneurship.

When he is not traveling or standing on top of a mountain painting, he spends time with his beautiful family in The Alps.