Creativity was always something that frightened me. It’s often defined as being both useful and original, and for a long time i wasn’t sure if I could be either. When AI began reshaping creativity, I wanted to challenge the potential of its use in marketing, and I’m so glad I did. This journey pushed me more than I ever expected, and I owe so much to my supervisor who helped me think deeper, aim higher and trust my own creative ideas. Thank you so much to the Edcom Graduation Competition for recognising my work. Placing third means a lot to me and I really hope it encourages others to take part, take creative risks and explore new technologies like AI with curiosity rather than fear.
Category: Graduation Competition Testimonials
Nena Trinkl, Graduation Competion
I am very honored that my bachelor’s thesis has received such recognition. By participating in the competition, I was able to delve deeper into the topic and also learn from my personal experiences.
Amber Schepers, Graduation Competition
Becoming second in the EdCom Graduation Competition means a lot to me. Competing at a European level and receiving this recognition feels incredibly meaningful. It feels like recognition not only of my research, but also of the passion and dedication I put into this topic. Employee engagement and internal communication are subjects I truly believe in, especially within complex healthcare collaborations.
This result confirms for me that communication can make a real difference in organizations and in the experiences of employees. It motivates me to continue developing myself within the field of strategic communication and to keep working on themes such as connection, identity and engagement.
Most of all, this achievement makes me proud and grateful,
for the opportunity to share my research, for the valuable feedback I received, and for everyone who supported me along the way.