CEU Cardenal Herrera University belongs to the CEU San Pablo University Foundation which is a non-profit charitable educational institution with over 75 years’ worth of experience in the field of education. CEU Cardenal Herrera University has an innovative learning programme in which the student takes an active and leading role and has numerous external internship agreements with institutions in most European Union countries.
Pepe Martínez
Ph. D. in Communication (CEU Cardenal Herrera University-2008) and Professor of Creativity and Innovation. He is the Head of Audiovisual Communication and Advertising Department in the Faculty of Humanities and Communication Sciences. As a Research Fellow has held postdoctoral research stays in the United Kingdom, in the Netherlands and in the United States in the Michigan State University. He is the leader of the research group “Rock&Love” based on the study of creativity in the digital era. He began his career in a creative consulting called Createle and then as Account Manager in McCann Erickson. Once in the academic field, he also has a long experience as a strategic consultant for different national brands in the field of beauty, food, energy and the environment. He is a member of the Board of Management of the Valencian Public Media Corporation (CVMC). @ppmtnz
Manuel Millán

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Ph.D. in Intelligence Technologies and Digital Design from the Pontifical Catholic University of São Paulo. Master in Contemporary Communication from Faculdade Cásper Líbero. Postgraduate in Marketing and Advertising Communication from Faculdade Cásper Líbero. Graduated in Graphic Design from Centro Universitário Belas Artes de São Paulo. Experienced in design and communication, which emphasizes advertising creation, creativity, and semiotics. Currently coordinator of the Master’s Program in Design & Advertising at IADE – Universidade Europeia in Lisbon and coordinator of the Pedagogical Practices in the same institution. He has worked in programs at institutions such as Faculdade Cásper Líbero, Centro Universitário Belas Artes de São Paulo, Universidade Anhembi Morumbi, and Faculdades Oswaldo Cruz. The main subjects taught at these institutions are semiotics, creative advertising, art direction, advertising design, and visual communication. Advisory Professor winner of DC’21 Bordallo Pinheiro by IADE in 2021, the 37th APP University Advertising Campaigns Contest in 2016, the 38th APP University Advertising Campaigns (Art Direction) Contest in 2017, and the Best Advisory Professor by Faculdade Cásper Líbero in 2016. Member of the following associations: International Association of Semiotics (IASS /AIS), International Association of Visual Semiotics (IAVS/AISV), and Association Française de Sémiotique (AFS).