IADE University intends to explore the cultural heritage and connect that to the sciences and contemporary art. As a pioneering institution in cultural and creative education in Portugal, the main focus of the university is on Design. IADE-U Institute of Art, Design and Enterprise – University is the new official name of the oldest institution of higher education in design in Portugal. IADE thus rose in 2012, a new level in its long journey of more than four decades and becomes University Institute. This is an achievement that is the result of the ability to create, transmission and dissemination of culture, knowledge, science and technology through education and research. IADE is now a faculty of the European University of Lisbon.

Prof. Ph.D. Rodrigo Morais

Ph.D. in Intelligence Technologies and Digital Design from the Pontifical Catholic University of São Paulo. Master in Contemporary Communication from Faculdade Cásper Líbero. Postgraduate in Marketing and Advertising Communication from Faculdade Cásper Líbero. Graduated in Graphic Design from Centro Universitário Belas Artes de São Paulo. Experienced in design and communication, which emphasizes advertising creation, creativity, and semiotics. Currently coordinator of the Master’s Program in Design & Advertising at IADE – Universidade Europeia in Lisbon and coordinator of the Pedagogical Practices in the same institution. He has worked in programs at institutions such as Faculdade Cásper Líbero, Centro Universitário Belas Artes de São Paulo, Universidade Anhembi Morumbi, and Faculdades Oswaldo Cruz. The main subjects taught at these institutions are semiotics, creative advertising, art direction, advertising design, and visual communication. Advisory Professor winner of DC’21 Bordallo Pinheiro by IADE in 2021, the 37th APP University Advertising Campaigns Contest in 2016, the 38th APP University Advertising Campaigns (Art Direction) Contest in 2017, and the Best Advisory Professor by Faculdade Cásper Líbero in 2016. Member of the following associations: International Association of Semiotics (IASS /AIS), International Association of Visual Semiotics (IAVS/AISV), and Association Française de Sémiotique (AFS).

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