IADE University intends to explore the cultural heritage and connect that to the sciences and contemporary art. As a pioneering institution in cultural and creative education in Portugal, the main focus of the university is on Design. IADE-U Institute of Art, Design and Enterprise – University is the new official name of the oldest institution of higher education in design in Portugal. IADE thus rose in 2012, a new level in its long journey of more than four decades and becomes University Institute. This is an achievement that is the result of the ability to create, transmission and dissemination of culture, knowledge, science and technology through education and research. IADE is now a faculty of the European University of Lisbon.
With a PhD in Communication Sciences at the University of Minho, a degree in Marketing & Advertising from IADE and and a Master degree in Communication & Image, Alexandre Duarte is a visiting professor in many schools and teaches postgraduate courses. Throughout his career he has had the opportunity to work for several international agencies in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W / Portugal, W / Brazil, Lowe and BrandiaCentral, where until recently he worked as a Senior Copywriter. He has held several seminars on communications, and has regularly participated in various conferences and lectures. He is the Communications Director of the Portuguese Federation of Krav Maga, the Text Editor of a surfing magazine called SOUP and occasionally collaborates with several other academic and professional journals.