Tomas Bata University is an open and flexible higher education institution, developed in accordance with five central values: entrepreneurship, openness, usefulness, creativity and responsibility. This is also one of the reasons why TBU counts among the first higher education institutions in the Czech Republic to be awarded the institutional accreditation.
More than 9,000 students study at six TBU faculties. International students coming from all over the world and forming 10 % of the student body help create an international environment at the University. On the other hand, Czech students are motivated to learn English and other foreign languages. All forms of international cooperation receive maximum support; our goal is to offer all students interested in spending at least a part of their studies abroad a possibility of doing so.
In the area of research, TBU has produced significant results mainly in the area of polymer engineering, applied informatics and creative specializations. At the same time, top-class TBU research units offer optimum facilities and opportunities for the provision of classes to students as well as for collaboration with companies and institutions.
The University is regularly successful when evaluated on the international level. In the Young University Rankings issued by the reputable British Times Higher Education company in 2020, TBU was ranked 301 – 350. According to the World University Rankings published by the British QS company one year later, our University is ranked 85th among universities situated in Central and Eastern Europe and Central Asia.
Kristian Postagian has been lecturer of advertising at New Bulgarian University since 2003 and co-author and director of the Master Programme “Advertising Management and Visual Branding” since 2010. He teaches “Media Planning”, “Principles of marketing communications”, “International Advertising”, “Visual Merchandising”, and “Advertising and Media”. He completed a degree in marketing at the University for National and World Economy. His practical experience in the field of advertising dates back from 1998 as an Account Manager at Adia Advertising Agency (representative of the Financial Times), and lately as a manager of the consulting company “Brand Spirit.”