As a broad-based university, Fontys is the largest public knowledge institute in the southern Netherlands. Fontys links its education and research to innovation processes within and outside the regions. Communication at Fontys School of Economics evolves around one central question: How do brands create relationships with people through media? All our semesters have their own theme. 1: Publishing 2: Branded Content. 3: Customer Journey 4: Branding 5: Internship 6: Minor 7: Design Thinking 8: Graduation Internship. Students work on real-life client briefs in every semester with intensive group coaching by professors and lectures. There are 5 key focus points in our curriculum: creativity, media innovation, entrepreneurship, language proficiency and research.
Joep Peeters is a senior lecturer and coursemanager in Behavioral Change and Advertising at Fontys University of Applied Sciences, where he educates students in strategic and creative brand communication. He strongly believes in creating brands that matter and are purposeful . Brands with meaning, relevance, and societal value. He combines academic depth with practical insight into brand communication and media. As a board member of EDCOM, the European Institute for Commercial Communications Education he contributes to strengthening the link between the academic world and the European creative industry. He believes that in an industry shaped by rapid developments, lasting success comes from creating strong, authentic narratives that are genuinely lived throughout the entire organization showing a deep understanding of the customer.
Maike Simon
Maike Simon – de Vocht (drs.) studied Journalism, Political Science and American Politics. During her studies she created podcasts for the leader of the Dutch Labour party and wrote articles about several political elections for Dutch media. After graduation she worked as a Foreign Desk editor for Elsevier (a Dutch magazine similar to the Economist). Her specialties: American Foreign Policy, the Middle East and digital media. Maike start lecturing at Fontys in 2010 and became Program Manager in 2013.
Both the Masters in Advertising and the Postgraduate Diploma in Advertising and Digital Communications programmes are part of the School of Marketing, Technological University Dublin. The mission of the School of Marketing centres on teaching and learning, research, industry partnership and community contribution. The School seeks to
Be at the leading edge of marketing education in Ireland at both undergraduate and postgraduate levels
Produce graduates who are ‘work ready and change ready’
Contribute to the community through creating outstanding corporate leaders
Have a positioning as being ‘close to business and the business professions’, complementing the positioning of the Faculty of Business
Have excellence and innovation in learning, teaching and research
Have a global orientation in terms of staff and student profile and mobility
Throughout both programmes relevant for membership a diverse range of teaching and learning strategies are employed. This generally includes lectures, guest lectures, case study, presentations, debate, discussion and self-directed learning in addition to group directed learning. It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes of the programmes.
Rosie Hand
Rosie Hand is the Head of Advertising and Communications in the School of Marketing and Entrepreneurship at TU Dublin and leads the strategic and operational management of all advertising and creative commercial communications programmes at undergraduate, postgraduate and executive levels.
She has a deep commitment to both curriculum re- engineering and programme development and delivers a suite of new programmes in Creative Commercial Communications in partnership with industry body, IAPI. These programmes are cornerstones of both the School of Marketing and Entrepreneurship and the total Faculty of Business offering and are a catalyst for research activity within the University.
Central to Rosie’s skillset is the management of key stakeholder relationships which bridge the academy and the business community, including IAPI (Institute of Advertising Practitioners in Ireland), AAI (Association of Advertisers in Ireland), Marketing Institute, and ASAI (Advertising Standards Authority for Ireland. She has built an extensive network in the marketing, advertising and communications industries and is the TU Dublin representative in Edcom (European Institute for Commercial Communications Education).
ECS Paris is a private communications school that is part of the MediaSchool. ECS Paris aims to shape the next generation of communications professionals and prepare them for the job market.
The Mediaschool group believes that it is essential to promote the joy of studying by achieving academic rigor and practicing on real life cases. When you reach postgraduate level you should keep the sharpest possible focus on the demands of future employers. They conduct regular audits to ensure that students and tutors are following the current examination specifications and options. They place great emphasis on the presentation facing professional juries. They use exam-based teaching methods featuring written homework and timed tests. Students receive regular examination practice in addition to sitting trial examinations in December and May. By forming agencies composed by student groups, they ensure full understanding of the cases on different levels and build confidence and team spirit. Relatively small class sizes (average 20) and intensive tuition mean that all students are given personal attention. When additional explanation is necessary, their teachers make time available on a one-to-one basis. Our goal is to make our graduates the most sought after by agencies profiles, media and advertisers in their chosen specialty.
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Joep Peeters is a senior lecturer and coursemanager in Behavioral Change and Advertising at Fontys University of Applied Sciences, where he educates students in strategic and creative brand communication. He strongly believes in creating brands that matter and are purposeful . Brands with meaning, relevance, and societal value. He combines academic depth with practical insight into brand communication and media. As a board member of EDCOM, the European Institute for Commercial Communications Education he contributes to strengthening the link between the academic world and the European creative industry. He believes that in an industry shaped by rapid developments, lasting success comes from creating strong, authentic narratives that are genuinely lived throughout the entire organization showing a deep understanding of the customer.
Maike Simon – de Vocht (drs.) studied Journalism, Political Science and American Politics. During her studies she created podcasts for the leader of the Dutch Labour party and wrote articles about several political elections for Dutch media. After graduation she worked as a Foreign Desk editor for Elsevier (a Dutch magazine similar to the Economist). Her specialties: American Foreign Policy, the Middle East and digital media. Maike start lecturing at Fontys in 2010 and became Program Manager in 2013.
