degree: Bachelor

University of Stirling

The University of Stirling (Scots: University o Stirlin, Scottish Gaelic: Oilthigh Shruighlea (abbreviated as Stir or Shruiglea, in post-nominals) is a public university in Stirling, Scotland, founded by Royal Charter in 1967. It is located in the Central Belt of Scotland, built within the walled Airthrey Castle estate. Since its foundation, it has expanded to four faculties, a Management School, and a number of institutes and centres covering a broad range of subjects in the academic areas of arts and humanities, natural sciences, social sciences, and health sciences and sport.

The University campus is approximately 360 acres (1.5 km2) in size, incorporating the Stirling University Innovation Park and the Dementia Centre. The campus, with its wildlife, loch and mixture of native and exotic flora are located in the foothills of the Ochil Hills and is often cited as among the most beautiful in the UK. In 2002, the University of Stirling and the landscape of the Airthrey Estate was designated by the International Council on Monuments and Sites as one of the UK’s top 20 heritage sites of the 20th century. The institution also occupies buildings in the city of Stirling. The University attracts students from a wide range of backgrounds, with more than 14,000 part-time and full-time students enrolled in the 2020/21 academic year.

Stirling has international degree programme partnerships in China with Hebei Normal University, Singapore with Singapore Institute of Management, and Oman. The University offers a MSc in Human Rights & Diplomacy, this is the only Human Rights and Diplomacy programme in the world taught in partnership with the leading training body of the United Nations: the United Nations Institute for Training and Research (UNITAR).

Iain MacRury has taught advertising for many years at several institutions in the UK. He is currently Professor of Media and Communications in the Division of Culture Media and Communications at the University of Stirling. Scotland. Many of our students on Film and Media, Journalism, PR, Media Management and Digital Media Communications courses study advertising and a variety of related forms of communication. Iain is currently teaching both undergraduate and postgraduate courses in advertising including an extension module in Singapore. Iain is the author, co-author, and editor of several books, including The Dynamics of Advertising, and two editions of the Routledge The Advertising Handbook.

Iain has also worked as a consultant for several brands (including Brands including BMW, Motorola, Diners Club and HSBC) His interest has been in binding creative and insight-led research inputs to support creative communications. Iain is a trained organisational consultant has a current interest in the organisation and reorganisation of advertising processes in the context of digitalisation. This extends into explorations of branded content and the challenges associated with protecting and regulating media communications in a disrupted media sphere. Iain is currently co-editing The Handbook of Digital Advertising. for Routledge (2023)..

Other teaching, research and cultural interests include humour, sports, and psychoanalysis. He has written on stand-up comedy and recently co-authored two papers on the emotional outfall of Brexit. He has also co-authored a psychoanalytic study of Doctor Who.

He recently relocated to Scotland after several years living in London and the south of the UK.

The University of Georgia

University of Georgia (UG) is one of the largest and the highest-ranking private universities in Georgia. The UG is distinguished by the high quality educational processes, modern infrastructure, and its diverse community with cross-cultural awareness. Its multicultural environment shapes intelligent, educated individuals with human values capable to meet modern challenges. The UG cultivates liberal-human values and achieves its mission by developing centres of excellence and platforms that ensures the creation and implementation of academic programs tailored to the student and market needs. The UG is also developing its international cooperation in research, science, students’ and faculty mobility, technology transfer and others.

The School of Social Sciences is actively involved in the international collaborative projects and is a member of several global institutions and associations. Among them are European Public Relations Association (EUPRERA), European Communication Research and Education Association (ECREA), European Journalism Training Association (EJTA), European Consortium for Political Research (ECPR), Global Forum for Media Development (GFMD) and others.

In addition the UG develops the collaborative links with over 50 foreign educational institutions and various scientific-cultural institutions, implements international exchange programs for students and academic and administrative staff with U.S. and European higher educational institution and participates in the Erasmus + Program.

Leli Bibilashvili holds a PhD in Mass Communications. Currently, she works as an Associate Professor and the Head of Journalism and Mass Communications Department at The University of Georgia since 2014. Leli is a member of the International Public Relations Association (IPRA). She has multiple years of experience both in academic and practical work. Leli has published a number of publications in communications and has successfully participated in various international and local conferences and workshops such as, 21st EUPRERA Annual Congress, 10th International History of Public Relations Conference, Teachers’ Conference of the European Journalism Training Association (EJTA), 5th World Journalism Education Congress, EJTA Teachers’ Conference on Crisis Reporting and EJTA Annual Conference. Leli has worked as IMC Consultant for several years in the ACT Global (Research and IMC Consulting Company), bank sector and non-governmental structural units.

University of Greenwich

University of Greenwich, established in 1890, is a leading modern university in the United Kingdom with over 250,000 alumni across the globe. Over the years, the university has made its place among the top academic institutions in the world. It has gained the accreditations of many prestigious organizations like CIPD, APS, and AMBA.

University of Greenwich is situated across three campuses in London and Kent, with the largest one situated on a UNESCO World Heritage Site in the heart of Greenwich, London.

Having more than 130 years of excellence in teaching and an elite team of academics, the university is currently home to around 38,000 international students from over 160 countries.

Hyunsun obtained her PhD in Advertising and MA in Journalism from Cardiff University. Hyunsun is Senior Fellow of the Higher Education Academy (SFHEA), Programme Leader for BA Advertising and Digital Marketing Communications, Deputy Director of the Marketing Research Group, and the Department Lead for Scholarship Excellence in Business Education.

Over two decades, Hyunsun has continued to focus on bridging the gap between academia and industry in the field of advertising and marketing communication. In doing so, she has successfully completed several research and consultancy projects and worked with the History of Advertising Trust (HAT) and the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). Hyunsun specialises in the areas of Advertising and marketing communication, with particular interests in issues surrounding representation, relationship between older consumers and digital communications, and pioneering forms of commercial communications. She is also passionate about enhancing student engagement and employability, with current interests centring around the challenges and innovations of advertising education.