Bournemouth University has a strong professional orientation with a focus on academic excellence and graduate employability. The university is recognised as the only Centre for Excellence in Media Practice in the UK and graduates from the National Centre for Computer Animation. Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest national park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International.
Cliff Van Wyk
Cliff Van Wyk is Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.
Has a degree in Fine Arts from the Universitat Politècnica de Valencia and a Diploma in Photography from the CEU San Pablo Higher School of Photography and Image. In 2017 he received the Doctorate mention in Communication, with the PhD thesis entitled “The impact of Agustí Centelles’ work on Soldiers de Salamina by David Trueba and El Mar by Agustí Villaronga”. He is currently a professor at the Universidad Cardenal Herrera CEU, in Valencia. He teaches Creativity, Art, Fundamentals of Audiovisual Communication and Cinematography and Lighting in the degrees of Audiovisual Communication, Advertising and Public Relations and Journalism and is tutor of Final Degree Projects in Audiovisual Communication and Advertising and Public Relations. He is also a professor in postgraduate Master’s Degree in Design and Graphic Communication, teaching Digital Image: Photography and Video. He is a member of the Organizing Committee of PROYECTA audiovisual creation contest of Audiovisual Projects, and curator of MEDIARTE – Creative Exhibition of Students and coordinator of CEUPhoto.
My PhD. focused on the mythical dimension of the advertising. Therefore, I authorized 2 books in Romanian and over 20 articles in English, few chapters, I took part in many international conferences (around 25 in the last 7 years). I’m active by getting involved in the industry’s projects, and being invited to the most important events: Advertising Day, Fibra award,member in Romanian Effie Juries. I’m mostly in charge with working with students for AdVenture and Thesis competition.