Babeș-Bolyai University (UBB), located in Cluj-Napoca, Romania, is a leading institution of higher education in Eastern Europe. With roots dating back to 1581, UBB was established in its current form through the merger of Bolyai University and Victor Babeș University in 1959. It is the largest university in Romania, enrolling approximately 50,000 students and offering programs in multiple languages, including Romanian, Hungarian, German, English, and French. The university is recognized for its advanced research and education and maintains partnerships with over 210 institutions worldwide.
Since 1995, the Faculty of Political, Administrative, and Communication Sciences (FSPAC) at UBB has continuously developed its educational and research offerings, combining academic rigor with practical training. Students benefit from internships and hands-on experiences, supported by a dynamic and internationally trained teaching staff.
Ioana Rusu
Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.
The research topics are consumer psychology, the influence of social media on young people, social media influencers, and the concept of CSR. Over the years, she has been involved in extracurricular projects, coordinating student teams for various internship projects and student competitions in the Marcom area. The most recent project involves co-authoring The Little Exercise Book of Advertising, an exercise book in the field of advertising.
King’s College London is a prestigious and research-intensive university located in the heart of London, United Kingdom. Established in 1829, it is renowned for its academic excellence and commitment to advancing knowledge across various disciplines. King’s College London has a diverse and vibrant student community, attracting scholars from around the world.
King’s Business School, a part of King’s College London, is a leading institution for business education and research. It offers a range of undergraduate, postgraduate, and executive programs, emphasizing a global perspective and practical relevance. The school is known for its innovative teaching methods, strong industry connections, and focus on developing well-rounded, socially responsible business leaders. King’s Business School strives to equip students with the skills and knowledge needed to thrive in the dynamic and competitive world of business, making significant contributions to the business community and society at large.
The University of Roehampton has a core purpose, to change lives by helping students develop the confidence, knowledge, and adaptability they need for a successful graduate career and fulfilling life. Our purpose guides our approach to delivering excellent teaching and world-class research.
Roehampton has a history in education, that dates back over 175 years and we pride ourselves in being an inclusive and diverse University, supporting UK and International students to succeed. We currently have over 10,000 students studying with us from over 30 different countries.
Our south-west London campus, is within easy reach of central London. It has superb facilities, including state-of-the-art specialist teaching facilities, a diverse range of social spaces and a world-class library and media centre.
Studying and working with us gives our students and staff the best of both worlds: the friendly community feel of a traditional university campus, and the energy, culture and connections of one of the greatest cities in the world.
We work in partnership with students every step of the way. We are proud that our graduates are distinctive and highly employable. They are agents of social change who make a real difference in the world. We place engagement, collaboration, and partnership working at the heart of everything we do, researching and innovating to tackle some of the biggest global challenges, ranging from energy and health to security and sustainability.
Our research and innovation address societal and economic challenges, with researchers working across disciplines to benefit businesses, communities, and policy makers. Valuable contributions are made to many aspects of the economy, the environment, culture, and wider health and well-being.
We have 5 Schools at the University – The School of Arts, Humanities and Social Sciences, The School of Business, The School of Education, The School of Life and Health Sciences, The School of Psychology.
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