Bournemouth University

Bournemouth University has a strong professional orientation with a focus on academic excellence and graduate employability. The university is recognised as the only Centre for Excellence in Media Practice in the UK and graduates from the National Centre for Computer Animation. Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest national park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International.

Cliff Van Wyk

Cliff Van Wyk Bournemouth University United Kingdom

Cliff Van Wyk is Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.

Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized higher education institute. About 7,000 Dutch and international students from some 80 countries are studying at BUas. BUas stands for knowledge development, research and (full-time and executive) bachelor’s and master’s programmes at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, and Tourism. We are an internationally renowned institute that strives for top academic quality. Together with our students and experts, we seek out cooperation with frontrunners in the field, with whom we work on innovation and research and arrive at new ideas. We empower young professionals on their journey to shape a better world.

Arnoud Versluis

Arnoud’s career covers more than 20 years all parts of the marketing & media world having worked in the tourism industry, within advertising agencies, financial companies and consultancy as well. He describes himself as a marketing generalist, comfortable in discussing any part of this fascinating industry. Arnoud is driven by the challenge and desire to grow and improve business. Besides his work as Education manager and lecturer Marketing at Breda University of Applied Sciences, Arnoud held several industry positions like jury member of the SAN (Stichting Adverteerder jury Netherlands), chair of the Foundation board Omroep Brabant (a regional TV, internet and radio company) and Edcom board and research committee member (part of EACA).

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University of Economics Prague

The University of Economics, Prague (VŠE) is the biggest public university of economics in the Czech Republic. There are aproximately 18,000 students enrolled each year. The university currently cooperates with more than 220 partner universities worldwide and is a member of numerous international organisations and networks such as the international strategic alliance CEMS (Global Alliance in Management Education) and PIM (Partnership in International Management) and edcom.

Petr Kral

To be published soon

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