Leeds Arts University

Leeds Arts University is one of only a few independent art schools in the UK. Students enjoy a small, close-knit community in a creative atmosphere where anything feels possible, which creates a very good environment in which to grow as an artist or designer. In the Guardian Education League Tables 2015, Leeds Arts University is the highest ranked independent art college in the UK. Leeds Arts University is a specialist arts further and higher education institution, based in the city of Leeds, West Yorkshire, England, with a main campus opposite the University of Leeds. It was founded in 1846 as the Leeds School of Art. From 1968 to 1993 it was known as Jacob Kramer College – having lost part of its provision to Leeds Polytechnic (the future Leeds Metropolitan University). It was known as Leeds College of Art and Design until 2009.

Fabio Fragiacomo

Fabio joined Leeds Arts University in 2013 as Programme Leader for the BA (Hons) Creative Advertising programme, having previously taught at the University of Leeds on MA and BA Hons courses in both Advertising and Graphic Design. Prior to this he worked in a number of roles in the creative industries predominately centered on branding design, implementation and brand promotion. For his Masters, Fabio specialised in Graphic Design and his work included explorations in areas of organisational and place branding. His current role involves the management and leadership of the Creative Advertising department where he is responsible for the direction, monitoring, planning and development of the curriculum with an emphasis on leading a rich and vibrant environment for staff and students in which passion and curiosity drive all aspects of creativity. In 2008 and 2009 he was asked as a Visiting Professor to China’s prestigious Tsinghua University to develop a series of lectures and collaborative projects with 3rd Year undergraduate Graphic Design and Foundation students. Fabio’s research interests are linked to the exploration of storytelling in relation to new media within Creative Advertising and its yet unexploited dimensions. Prior research interests have included the study of the creative aspects of memory and digital technologies which resulted in a co-created project “Objects of Storytelling and Digital Memory” which was presented at the 4th Global Conference: “Digital Memory” in Prague.

Nicholas Young

I love ideas. They make me tick. An idea is what you build everything around. You should put them at the heart of everything you do. This is the way I was taught, the way I work and the way I teach. I love big ideas that grab and surprise people. I also like little ideas. Subtle touches that lift a piece of work, making it better than it has a right to be. And to spot an idea too. To be able to sift the gold from other peoples’ thinking. I’ve won over 30 industry awards for my ideas. And been asked to judge other peoples’. Judging them is easier than winning them. After completing my degree in Graphic Design at UCLan, I worked in the design and advertising industry for over 16 years. This gave me an incredible experience that saw me move from a Junior Designer to a Creative Director. I have met and worked with many talented people over this time. People who have mentored me and broadened my mind with their experience and ideas. And I have been fortunate enough to be able to pass on some of this experience to other creatives. The best part of being a Creative Director is the opportunity to work with raw talent, to be able to nurture and develop people and to help them fulfill their potential. It is this ethos that I bring to lecturing. Having completed an MA in Graphic Design and Art Direction at MMU, I now practice this at Leeds Arts University. I have an excellent understanding of what the industry needs and requires from graduates. I also appreciate that research and development in academia are important for the industry as well as providing a learning experience to explore and develop creative ideas. I try to inspire my students. And make sure they are ready for industry. With all the knocks and triumphs that come with it. Did I mention I love ideas?

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Bournemouth University

Bournemouth University has a strong professional orientation with a focus on academic excellence and graduate employability. The university is recognised as the only Centre for Excellence in Media Practice in the UK and graduates from the National Centre for Computer Animation. Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest national park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International.

Cliff Van Wyk

Cliff Van Wyk Bournemouth University United Kingdom

Cliff Van Wyk is Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.

Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized higher education institute. About 7,000 Dutch and international students from some 80 countries are studying at BUas. BUas stands for knowledge development, research and (full-time and executive) bachelor’s and master’s programmes at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, and Tourism. We are an internationally renowned institute that strives for top academic quality. Together with our students and experts, we seek out cooperation with frontrunners in the field, with whom we work on innovation and research and arrive at new ideas. We empower young professionals on their journey to shape a better world.

Arnoud Versluis

Arnoud’s career covers more than 20 years all parts of the marketing & media world having worked in the tourism industry, within advertising agencies, financial companies and consultancy as well. He describes himself as a marketing generalist, comfortable in discussing any part of this fascinating industry. Arnoud is driven by the challenge and desire to grow and improve business. Besides his work as Education manager and lecturer Marketing at Breda University of Applied Sciences, Arnoud held several industry positions like jury member of the SAN (Stichting Adverteerder jury Netherlands), chair of the Foundation board Omroep Brabant (a regional TV, internet and radio company) and Edcom board and research committee member (part of EACA).

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