Media School (London College of Communication-UAL)

University of the Arts London (UAL) is top 2 in the world for Art and Design (QS World University Rankings 2022). UAL has global influence and reach across international creative industries. London College of Communication is a part University of the Arts London, a diverse body of 18,000 students from 130 countries. LCC focuses on enabling our students to develop the skills needed to succeed as future-facing creatives through our industry-focused courses in the Design School, Media School and Screen School.​ London College of Communication’s Media School has a comprehensive portfolio that spans the disciplines of publishing, advertising, public relations, media communications, photography, and journalism.

BA (Hons) Advertising will help students to develop a solid understanding of advertising and marketing communications industries, and digital media practices in advertising, with a particular focus on creativity, critical analysis, research techniques, and the future of advertising. Students are given opportunities to develop your own strategic, innovative, ethical and sustainable advertising practice. The course focuses on teaching consumers from both behavioural and psychological perspectives, and focus on key aspects of advertising practices that will support our students to make well-informed tactical and strategic decisions in developing advertising campaigns. Our students acquire creative skills such as copywriting, video editing, and the application of digital technology as well as a knowledge of the theoretical and practical application of professional persuasive communication. With a digital-first approach, the course supports students to engage critically with the practices and evaluation of advertising and marketing communications in the digital environment.

There is a strong employability strand running through the course. As well as working on project briefs set by industry, the course gives our students the opportunity to meet industry speakers, guests and alumni.

Dr Sevil Yesiloglu is the Course Leader for BA (Hons) Advertising at London College of Communication (LCC). Sevil is Associate Fellow HEA. Before joining LCC, Sevil was a Senior lecturer at Bournemouth university and visiting lecturer at University of Southampton teaching units including digital consumers, digital media practices, Digital futures and Digital Communications. She writes comments on advertising industry, social media, digital economy, online harms and influencer regulations. Sevil gained her PhD at Bournemouth university thesis titled: ‘To post or not to post: Examining motivations of brand/product-related posts on Social Networking Sites’. Sevil’s research covers digital aspects of advertising including online harms, brand related content, influencer marketing and social media engagement. Dr Sevil Yesiloglu is co-editor of Influencer Marketing: Building Brand Communities and Engagement (2020). She has contributed to policy work in influencer culture, defining influencers  and digital economy, is cited in various UK and European government documents.

Prague School of Creative Communication

The Prague School of Creative Communication (PSCC) is a university where every course is taught in English. Students benefit from our longstanding experience in educating talented people in the creative industries. At the Prague School of Creative Communication, we not only teach history and theory but also work with real contracts in international agencies. PSCC offers Bachelor programmes in 3 different specializations: Marketing and Advertising, Visual Arts and Creative Writing. Discover more here.

Dr. Zuzana Říhová is a specialist in Avant-garde and Modernism. She is the author of In the Midst of the Crowd (2016) and has published widely on Czech modernism. She was Head of Czech at Oxford University (2014 – 2018) and a visiting scholar at Columbia University (2018–2019). She is a member of a research team at the Institute of Czech literature, Czech Academy of Sciences in Prague. She is also a writer. Her latest novel received great critical acclaim and was nominated for Magnesia Litera award. Zuzana has been serving as a director of the Prague School of Creative Communication since 2021.