What is it?
Creative Briefs are the key instruction to a creative team. The clearer and unambiguous it is, the more likely the creative work will be brilliant and right first time. That’s why it’s critical we understand how a great creative brief is written. In this course we will explore the key parts of a Creative Brief and how to write them in an inspiring way. We will also look at how we brief our creative partners as this can be as important as the written brief itself.
Who is it for?
Account Handlers, Junior Planners and Brand Managers with 1-3 years experience. People who are becoming frustrated that they are not involved enough in writing the Creative Brief and feel detached from the creative process.
To enable delegates to write and contribute to brilliant and inspiring Creative Briefs. To recognise that better briefs, better briefing and better workloads to a better relationships and better work.