What is it?

Many agencies are offering Shopper Marketing services but do they have a robust & effective commercial offer? Do they integrate shopper into comprehensive brand strategies?

This training session takes you through the process of understanding the key commercial role for shopper marketing through exploring the roles of value, variety and visibility.

You will learn the principles of planning, executing and measuring in-store activities as well as learn from examples of best practice shopper marketing.

Who is it for?

Agency account handlers and planners who are responsible for developing shopper marketing campaigns, as well as being of real value to client brand and marketing mangers.

Objectives

• Delegates will have a clear understanding of how to build a more engaging & effective shopper marketing strategy.
• They will learn how to develop shopper marketing based against clear commercial objective and how to drive and measure the ROI of these activities.