Richard is Managing Partner of Oystercatchers, the industry-leading Management Consultants specialising in accelerating Marketing Performance.

Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency’s P&G business in EMEA whilst leading Publicis Groupe’s African expansion. In addition Richard has worked for Carlson Marketing Group. His brand experience includes Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange.

Away from work Richard is the resident Brand Expert for Channel 5 News, a Director and Trustee of The Ideas Foundation and a regular commentator in the media.

When time allows Richard is a remarkably slow marathon runner (London, Edinburgh and Tresco) and has created two highly-acclaimed Mount Everest expeditions with Kenton Cool to send the first tweet from the roof of the world (2011) and to fulfil a century old pledge between the IOC and Great Britain to place an Olympic Gold medal on to the summit (2012).