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Cross Border Brand Communication Project (CBBC or IP Week)
May 15, 2017
Each year, 5 edcom members organise the CBBC or IP week for their students. During this week, students work in international teams on a integrated marketing & communication campaign while developing their skills and knowledge of marketing and communications.
The five edcom members are: Werbe Akademie Wien, AP Hogeschool Antwerpen, IADE Creative University, NHTV and Staffordshire University
The next edition will take place during 15-19 May 2017 in Lisbon