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Cross Border Brand Communication Project (CBBC or IP Week)
Lisbon, PortugalEach year, 5 edcom members organise the CBBC or IP week for their students. During this week, students work in international teams on a integrated marketing & communication campaign while developing their skills and knowledge of marketing and communications. The five edcom members are: Werbe Akademie Wien, AP Hogeschool Antwerpen, IADE Creative University, NHTV and