Aristotle University of Thessaloniki

The Aristotle University of Thessaloniki is the largest university in Greece. The main campus is located in the centre of the city of Thessaloniki, and covers an area of about 33.4 hectares. It comprises 10 faculties which consist of 40 schools and 1 single-School Faculty.

About 73.930 students study at the Aristotle University (65.026 in undergraduate programmes and 8.472 in postgraduate programmes, of which 3952 at Doctoral level). There are 2.024 faculty members. There are also 11 teaching assistants, 58 research fellows, 248 members of the Special Laboratory Teaching Personnel (S.L.T.P.), 69 of whom belong to category Ι and 179 to category ΙΙ, as well as 15 foreign language teachers and 4 foreign instructors. Faculty members are also assisted by 213 members of the Special Technical Laboratory Personnel (S.T.L.P.). The administration office consists of 400 permanent employees and 528 employees under a private law contract of indefinite duration. Moreover, 596 people employed by third parties provide services at the university.


Christina Boutsouki

Christina Boutsouki is a Professor of Marketing at the School of Economics, Department of Business Administration, Aristotle University of Thessaloniki. She is Director of Studies in the MSc in Logistics and Supply Chain Management and the MSc in Strategic Marketing.

She holds a BSc in Maths, an MSc in Operational Research, and a PhD in Marketing. Her research interests lie in the areas of Consumer Behaviour, Advertising, Neuromarketing and Social Media Marketing. Recent projects focus on the effectiveness of humorous advertising, the use and effectiveness of minimal advertising, consumer engagement in social media and the use of emotions in political communication. She has published her work in the International Journal of Advertising, Journal of Consumer Behavior, Journal of Promotion Management, Communication and Research Reports, Journal of Global Fashion Marketing, Food Research International, International Marketing Review, International Journal of Retail & Distribution Management, International Journal of Humor Research, Journal of Current Issues and Research in Advertising, Sustainability Journal and International Journal of Internet Marketing and Advertising among others.