The establishment of the Athens University of Economics and Business came about as a historic necessity following the economic, technological and social changes that took place in Greece at the end of the 19th and the early 20th century. Since its foundation the trajectory of the Athens University of Economics and Business has been characterized by a continuous effort to tend to all the complex developments that have transformed Greek society and the broader international environment. The adaptability and dynamism that the University has demonstrated has helped it evolve from a School of Classical and Commercial Studies into a modern and dynamic University not limited to the development of classic Economics or Administrative Sciences but extending to modern decision-making and information Sciences, with emphasis on the integration of quantitative methods and new technologies. Today, the Athens University of Economics and Business is one of the leading Universities in Europe and one of the best universities in the world.
Vlasis Stathakopoulos (Ph.D University of Arizona) is Professor of Marketing at the Athens University of Economics and Business. He is the Director of the Business Communications Lab. He has published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Brand Management, European Journal of Marketing, Journal of Marketing Management, Journal of Business Ethics, The International Journal of Bank Marketing, International Journal of Advertising and various research proceedings. His research and teaching interests include implementation issues in Marketing Management, Marketing Strategy, Market Research, Customer Service, Customer Satisfaction, and Sales Management. He has written three books.