HOGENT is the largest University of Applied Sciences and Arts in Flanders offering a wide range of programmes at eight campuses across the cities of Ghent and Aalst, in the Flemish part of Belgium.
HOGENT consists of 8 Schools: School of Teacher Training, School of Healthcare, School of Social Welfare, School of Built Environment, School of IT and Digital Innovation, School of Business and Management, School of Bioscience and Industrial Technology, School of Arts.
Jo De Bruyn
Jo De Bruyn, lic. German Phil (RU Gent) and post-univ. courses Marketing and sales Ehsal (Brussels), has a wide experience in marketing & communications. He started In different Belgian communication agencies as a direct marketing expert & client director. In 1996 he founded In Concreto, a no-nonsense communication agency specialized in action marketing. From 2014 Jo is also leading the DM Institute, a community of 300 direct and digital marketeers in Belgium in order to inspire each other with clear cases and workshops. From 2015 Jo is also lector for Direct & Digital Marketing courses for all the marketing communication students of HoGent. He is an interactive coach in order to create the right atmosphere to give each other deep insights and creative, inspiring point of views. His motto: All communication should add to your business-goals.