Both the Masters in Advertising and the Postgraduate Diploma in Advertising and Digital Communications programmes are part of the School of Marketing, Technological University Dublin. The mission of the School of Marketing centres on teaching and learning, research, industry partnership and community contribution. The School seeks to
- Be at the leading edge of marketing education in Ireland at both undergraduate and postgraduate levels
- Produce graduates who are ‘work ready and change ready’
- Contribute to the community through creating outstanding corporate leaders
- Have a positioning as being ‘close to business and the business professions’, complementing the positioning of the Faculty of Business
- Have excellence and innovation in learning, teaching and research
- Have a global orientation in terms of staff and student profile and mobility
Throughout both programmes relevant for membership a diverse range of teaching and learning strategies are employed. This generally includes lectures, guest lectures, case study, presentations, debate, discussion and self-directed learning in addition to group directed learning. It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes of the programmes.
Dr. Rosie Hand leads the strategic and operational management of the MSc Advertising and Creativity programme at TU Dublin. She is a senior lecturer in advertising and communications planning and effectiveness at undergraduate, postgraduate and executive levels. She has a deep commitment to both curriculum re- engineering and programme development and has recently launched a suite of new programmes in Creative Commercial Communications in partnership with industry body, IAPI. These programmes are cornerstones of both the School of Marketing and Entrepreneurship and the total Faculty of Business offering and are a catalyst for research activity within the University.