University of Greenwich

University of Greenwich, established in 1890, is a leading modern university in the United Kingdom with over 250,000 alumni across the globe. Over the years, the university has made its place among the top academic institutions in the world. It has gained the accreditations of many prestigious organizations like CIPD, APS, and AMBA.

University of Greenwich is situated across three campuses in London and Kent, with the largest one situated on a UNESCO World Heritage Site in the heart of Greenwich, London.

Having more than 130 years of excellence in teaching and an elite team of academics, the university is currently home to around 38,000 international students from over 160 countries.

Hyunsun obtained her PhD in Advertising and MA in Journalism from Cardiff University. Hyunsun is Senior Fellow of the Higher Education Academy (SFHEA), Programme Leader for BA Advertising and Digital Marketing Communications, Deputy Director of the Marketing Research Group, and the Department Lead for Scholarship Excellence in Business Education.

Over two decades, Hyunsun has continued to focus on bridging the gap between academia and industry in the field of advertising and marketing communication. In doing so, she has successfully completed several research and consultancy projects and worked with the History of Advertising Trust (HAT) and the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). Hyunsun specialises in the areas of Advertising and marketing communication, with particular interests in issues surrounding representation, relationship between older consumers and digital communications, and pioneering forms of commercial communications. She is also passionate about enhancing student engagement and employability, with current interests centring around the challenges and innovations of advertising education.