The University of Vic – Central University of Catalonia (UVic-UCC) is a comprehensive university located in Vic, a charming and vibrant university town just one hour from Barcelona. The university welcomes around 14,000 students across its campuses and offers a dynamic learning environment that combines academic excellence with a strong international outlook. The Faculty of Business and Communication offers bachelor’s degrees in Business, Communication, and Social Studies. With around 1,000 students, the faculty hosts a growing community of international exchange students each year. Its teaching approach is highly practical and interactive, with many courses delivered in small class groups to encourage participation and close interaction with faculty.
Jesica Ana Menéndez Signorini
Jesica Ana Menéndez Signorini is a researcher and lecturer in communication at the University of Vic–Central University of Catalonia (UVic-UCC), where she coordinates the Bachelor’s Degree in Advertising and Public Relations. She holds a PhD in Audiovisual Communication and Advertising from the Autonomous University of Barcelona and is a member of the Communication and Intercultural Societies (CiSI) research group. Her research focuses on corporate communication, public relations, corporate social responsibility (CSR), health communication, and the role of digital media in combating health misinformation. Her work also explores patient experience, organizational communication, and the communication of equality and sustainability in institutions, with publications in leading journals and active participation in national and international research projects and conferences.
