edcom Ad Venture competition
the 2024-2025 Edition is here!
Ad Venture is the first Pan-European competition giving students a hands-on experience in the advertising world. By creating their own campaign in response to a brief from a real client, they gain practical insights into the industry. Since its inception in 2008, the competition has attracted nearly 100 teams and over 300 international students each year. The winning team goes to the Cannes Lions Festival.
For this year's edition we have partnered with Taylors of Harrogate – a classic British tea brand with a contemporary twist. Taylors is an independent family business – founded in 1886 – with a strong set of values, that aspires to make a positive difference in the world. That means, not only do their teas and infusions taste good; they do good, too.
The brief is finally here and we are excited to share that the 3 finalist teams will pitch their project directly to the client in April! Plus, the winning team will have the opportunity to experience the Cannes Lions International Festival of Creativity. Are you ready to take on the challenge? All you need to know is here!
Registration and the platform to submit your works are now open. Click to register and to submit your work.
Please click on the "Access the Brief" button below to access the brief. To get your password, please reach out to giada.pascucci@eaca.eu
This recording is password-protected. To get your password, please reach out to giada.pascucci@eaca.eu
Testimonials
A challenging brief from Edcom with a tough mission: fighting gender stereotyping in the toys industry - to handle with care! I am so proud Sup de Pub participated with 4 teams, out of which 2 made it to the final 10. The winning team Eden had the most long-term outstanding strategy. I could describe them in One word: SPARKS!
S for Self-confident (sometimes over)
P for Professional (getting there)
A for Ambitious (since day 1)
R for Rebellious (when challenged)
K for Kick-ass (oral presentation)
S for Sagacious (acutely wise & insight-ful)
- Gilles Nakhle, Team EDEN's Academic Supervisor, Sup De Pub, France
It was really rewarding to work on a campaign that we felt was worthwhile and important. It definitely gave us a good reason to be motivated about this project. Taking part was an enriching and exciting experience, and we hope that our work will help in moving the cause forward.
- Mohsen El-Sayed, team EDEN, Sup de Pub, France
Our industry’s future is dependent on a pipeline of diverse, energetic talent entering the market every year. It was my honour to be one small part in helping attract the next wave of thinkers and makers to our world.
- Jordan McDowell, McCann Manchester
Running for the EDCOM Ad Venture, and competing with schools from all over the world, was the highlight of my year. Throughout the months, feedbacks and hard work, we managed to design a campaign for a meaningful NGO, which I believe is what drove us and kept us motivated all along. Knowing that our work had a purpose and touched on key issues in our society made us all very proud.
- Adrien Coucaud, team EDEN, Sup de Pub, France
It's really amazing to be the winner of this competition. It's the result of great teamwork and a lot of support. It's also the envy and passion we put into it that makes it great. To be able to work for such a client, and to be surrounded and judged by great professionals in the field is a unique and extremely stimulating opportunity. We are proud of our concept, proud of this competition, proud of our school. Congratulations to all and especially to the top 3. It was a great final.
- Corentin Hernandez, team Square, École Supérieure de Publicité, France
We are very proud of our campaign and being able to compete against teams from all over the world ! It was several months of teamwork where we all encouraged each other to give the best of ourselves. I think it was a great adventure for all the participating teams and especially for the Beyond team and Studio Loss who went so far with us !
-Elodie Muguet, Team Square, École Supérieure de Publicité, France
What an adventure! It is quite difficult to summarize our journey, because we have experienced so many things, exchanged with different people and professionals, had the opportunity to imagine and create as a united team, competing with schools from around the world. We are really grateful to the client Asahi, but also to edcom for having given us their trust. Of course, we are really proud to have won this great competition, but even more because we truly enjoyed this adventure and working together on a really exciting subject!
- Emmanuelle Lignon, Team Sara Perche Ti Amo, Paris 2 University Panthéon-Assas, France