Previous Ad Venture editions & winners


For this years’ edition, Asahi wanted to challenge students to bring their creativity to a new level and create a campaign for their Asahi Super Dry beer, that perfectly envisions the idea of ‘Modern Japan’. Students were encouraged to mix their marketing creativity with academic insights, in order to live up to the long-term brand ambition to become a distinct icon of modern Japan and one of top international beer brands in Hungary, France and the UK.


The 2021-22 Ad Venture Competition has just come to an end. This year we received 67 entries from students all over Europe. 40 jury members evaluated the campaigns, and 10 teams were selected to the second round. These teams created video presentations of their campaigns and were quizzed by our expert jury in a live Q&A session on 9 May. The finalist teams hailed from Hochschule Mannheim, Fontys Hogeschool, ESP Lyon, Paris 2 University Panthéon-Assas, Sup de Pub in Paris, the University of Bucharest and the New Bulgarian University.

The winner of this year's virtual edition of Ad Venture is Team The Ensos from New Bulgarian University. Congratulations!