previous winners: 2022
In the Bachelor category, Jonathan Shaw, a student from Bournemouth University won with his thesis 'Exploring Millennials’ asymmetric brand attitudes held towards brands who practise brand activism.'
Jonathan Shaw, Bournemouth University, 2022 Winner
"It was a pleasure to supervise Jono’s dissertation. Not only was it an interesting and timely project given the growing emphasis organisations are placing on brand purpose and the debates being had about the authenticity of brand and consumer engagement with cause-related activism, it was also completed with the same enthusiasm and passion that Jono has always displayed for his studies, despite being hindered by the restrictions that the pandemic imposed. My warmest congratulations to Jono for a great piece of research".
Stuart Armon, Senior Lecturer in Marketing Communication, Bournemouth University
In the Master's category Rosie Slayter from Breda University of Applied Sciences won the first prize with her work 'Augmented reality marketing: A quasi-experimental study evaluating the influence that interactivity has on brand attitude.'
Rosie Slayter, Breda University of Applied Sciences, 2022 Winner
"I was delighted to hear that Rosie’s research had been recognized on a European level. Assisting Rosie on her graduation journey was a truly enriching experience. Her passion and devotion to research and new technologies are contagious. Her resilience and ambition made her conduct brilliant research. I am honored and grateful that I was able to work with Rosie, and I am looking forward to hearing what her future brings".
Milena van Voorden, LLM, PhD, Lecturer, Academy for Games and Media, Bournemouth University, Breda University of Applied Sciences