EAC Distinction awarded participants

Andreea Gavrila, Kaleidoscope ProximityANDREEA GAVRILA, Copywriter at Kaleidoscope Proximity, Romania

If you’d find yourself one day in a VR rollercoaster, but you wouldn’t know what VR is, how freaked out would you be after the first 360 degree spinning? Imagine that feeling as if you were at your desk in the first day of your advertising career. Or in the first years of your development path, when no one explains to you how things really get going. For this kind of helplessness, the EAC depicts quite perfectly the hectic life of an agency, with focus on the most insightful creative exercises on the entire business, while further addressing external contexts, such as strategic planning and consumer behaviour patterns. For me, as a copywriter, the whole exam experience has led to a deeper understanding on the whole industry landscape. It also got me up the thirst for dataism, which I personally find very appealing in a digital-driven ecosystem. For all youngsters out there who would like to refine their advertising culture and way of thinking, the EAC is an ideal start.


Distinction awarded participants in 2017

Ciara O'Connor, Account Executive at Mindshare Ireland

The EAC is extremely beneficial in gaining an understanding of how each arm of the industry works. This breadth of knowledge is important in our industry as it helps build and maintain working relationships; understanding the different kinds of pressure that a client may be under in the larger marketing arena can help shape presentations and even strategies. For both creative and media agencies, gaining that insight into how each operates and the different processes involves helps each other to create an effective campaign. This is the real advantage that this course has over any other.

Elanie Gillespie, Strategic Planner at Irish International

I would really recommend this course to anyone who is in the first few years of their advertising career. As the industry is so fast paced and there are so many moving parts it can be hard to feel as though you have a full grasp of what is going on around you. The course content was useful for me in understanding not only more about my own role as a strategic planner but of all other disciplines in my agency. This course has given me confidence in my role and a bank of information that I call use when needed.

Greta Sulcaite, Communications Manager at MEC

I have worked on the digital side in a media agency for most of my career, with the industry moving towards a more integrated approach the European Advertising Certificate course helped me to wider my knowledge and understanding of the overall advertising industry. Course material such as Storytelling and Behaviour Economics will definitely open up your mindset and provide insights which you can apply to your job.  In addition, it was great to listen to different opinions from advertising professionals around the world and implement these learnings into everyday life. I would highly recommend this course not only to those starting out in the industry, but also to those who are keen to learn more about different theories and fundamentals of advertising.

Jorge Hernández, Project Manager Bonsabor Group, Spain

Obtaining the European Advertising Certificate has been a nurturing and enlightening experience. For a person like me who comes from the world of communication and business has served as an orientation to the major issues and key topics that are working right now in the advertising industry. The contents are completely updated and adapted to the reality and the most avant-garde concepts in advertising and communication. I think it is worth making the effort and using the European Advertising Certificate as a plus in your career in an important moment like the one we are living right now in which all the major professions in Europe are reorganizing and adapting to an international frame of reference.

Kevin Murphy, Account Executive at MAXUS

Having studied a B.Sc. in Marketing, my knowledge of the adverting industry was limited and undefined. The EAC exam offers you comprehensive overview of the different processes, standards and best practices relevant to advertising. The 7 learning modules are easily laid out and provide an insight into how different agencies work and interact with each other to ensure overall campaign success. The case studies, as told by industry professionals, really helps you apply this theory into practice. Undertaking the EAC exam has improved my capacity for research and helped me solve practical problems using creativity and resourcefulness in my every day job. I would highly recommend EAC for any young professionals starting out in this fast passed, diverse industry.

Maša Gregoric, Junior media planner at Pristop Media

Cooperation between departments in advertising is crucial. Even though we work in specific fields, either in copywriting, PR, media planning etc., we have to work together to provide best possible results for our clients. And too often we don’t know enough about other departments, especially when we are young and without much experience. EAC offers a broad overview of the whole industry and all their parts, explains the differences between them and how they all work by themselves and in co-dependence with others. This gives us enriching and valuable insight to make us even better at what we do.

Teresa Godinho, Digital Account, ARCWW, Portugal

My attendance in the course offered by EAC was very useful and enriching. From a digital creative agency perspective I truly believe there are still many situations which can be improved and this course will certainly allow me to do so. With such a competitive market it is important to be always up to date on what is happening and since I am working on digital markets this update is even more important. Going through several articles already developed by other professionals in this field was also very relevant, in the sense of realizing that we are not alone and that everything can be achieved with great results in this increasingly aggressive and competitive world of communication.

Eileen Murphy , Digital Account Executive, Ireland

The EAC course provides a rounded and detailed picture of the marketing and advertising industry as a whole. Coming from a media background, it was interesting to consider how other aspects of the industry work and how we all come together as agencies to achieve the best results for our clients. The case studies were particularly useful in applying the theory of the course to real brands, which in turn allowed me to apply these practices to my own work with my clients. I would highly recommend the course to anyone starting out as it provides a good foundation from which to build your career. 

Distinction awarded participants in 2016

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Keith McDonagh, Head of Search & Performance, ebow, Ireland

"I would highly recommend this course to anyone looking to gain a greater understanding of the advertising and marketing industry as a whole. The modules are very informative and provide you with great insight into each individuals role in the whole process. The case studies examine how all of these pieces coming together result in a campaigns overall success. I can confidently say that gaining a greater understanding and respect for other professionals roles in this industry has helped me work alongside brands and agencies more effectively."

IMG_9125 copy CROPLaura Belc, Senior Art Director, Kaleidoscope Proximity

"I think that the EAC is one of the most important starting tools a young advertiser can have. You get to learn about the industry from professionals, you get to see all the sides of advertising and maybe even choose the one that fits your needs and abilities. You get to hear from other professionals’ experiences and see what you have to aspire to. I genuinely consider that it offers the perfect balance of theory and practice and it is a must-take course when entering #thisadvertisinglife."

LinkedinLuke McVeigh, Mediaworks, Ireland

"Despite coming from a Business background in University, I had very little knowledge about the advertising industry. The EAC offers you a foundation, which explores the various contingents of the advertising world. Whether you are on the media side, creative or client side, the EAC helps understand each of their roles and how they interact, this where I found the European Advertising Certificate to be most rewarding. We are often guilty of not empathising with other sides of the business due to a lack of understanding. I would highly recommend this eye-opening course to anyone beginning their career in Advertising."


Mara ClericuzioMara Clericuzio- Junior Media Planner at Initiative, Italy

"The European Advertising Certificate allows you to take a deep dive into the advertising world. The course merges together theory with practice creating the perfect match for me to comprehend the logic and all the processes that are at the basis of my job- including of course the importance of understanding client’s business in order to help them reach their objectives. Moreover, all the videos in which experts talk about their professional experiences are source of inspiration for me and give me the opportunity to apply their advices in situations I have to deal with in my day-to-day job. What I have learned from EAC? Never stop being curious!"


Zeiss_imageAnne-Caren Zeiss, Account Management at Sudler & Hennessey, Germany

"The EAC E‐learning as part of an international education program convinces with its great insight into the world of advertising and its clearly structured flow charts and models, which are easy to remember and help you to optimize planning processes. Discussions with participants from all over Europe lead to a lively exchange. The knowledge encourages you to take the right decisions and act even more professional in your business with colleagues and clients. For sure you have to invest some time beside your working life – but it’s absolutely worth it because it broadens your mind!"

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Delpjes Kieffer, International Account Executive, Leo Burnett, France

"The European Advertising Certificate has been very helpful for my daily work. The lessons and case studies are interactive and it’s the right balance between theory and practice. I have now a strong picture of the advertising industry. I strongly recommend it for young professionals that are starting out in this industry. It’s a great and rewarding experience!"


Nagore Mieres, Insights Executive, IPG Mediabrands, Spain

 "With a degree in marketing-oriented business administration, I joined the advertising world after some experiences in very different industries. The European Advertising Certificate course helped me to go back to the basics and acquire a solid and wider knowledge of the procedures and stakeholders involved in the working processes of both clients and agencies. The programme also made me reinforce the idea of how important the psychological understanding of human behaviour is when making any marketing decision, opening up a wide field of research for me and rekindling my passion for this thrilling sector."

20af46bGianpaolo VolpePasini, Executive account, Ogilvy, Italy

"The advertising business is complex and ever-evolving. EAC gives you the chance to understand in deed this industry, entering into the discussion within a professional approach. Understanding the theories and processes through the words of thought leaders and advertising experts, it has been a great opportunity to better understand dynamics and approaches: meaningful knowledge that increases my professional skills."

Source2Stephen Young, PHD Media, Ireland

"I had been in media for 8 months when I began studying for the EAC exam and this was a huge help in refreshing my memory on best practices, approaches, implementations and much more. I also gained a lot more knowledge on the advertising industry from my study and completion of the EAC exam. It is a great way to keep you in touch with modern advertising but also to see how it has evolved over time. This course has really assisted me in the way in which I now do my job and has improved my skills and knowledge within the advertising industry."

IMG_54133Tom Kelleher, Account Executive at Maxus, Ireland

"The EAC is an excellent crash course on all things advertising. When first joining the industry there is a lot of information to take in and processes to grasp, which can be difficult when you are starting out. This course not only helped me to understand my clients businesses, each of the media channels and how to effectively diagnose briefs; but to understand the wider industry as a whole and the various components and stages that lead to an effective campaign. I have been able to apply the content covered in the course to my work and it really has had a positive effect. I would highly recommend this course to anyone who hasn’t been in the Industry too long."

IMG_2797_副本Wei Tang, Vizeum Ireland

"I took the European Advertising Certificate course after 2 years’ experience in the advertising industry. I found a huge help from the course which not only cleared my missing theory knowledge, also highlighted the most important elements of each working process no matter you are in the client role, media planning role or creative role, simply as we are all working as a whole so we should know the way how each other works at the same time."


Distinction awarded participants in 2015 and before


OLGA LUKSYS, Lithuania
Account Manager at Inspired UM

New in the industry? EAC is highly recommended for you - it explains the advertising world with all its many elements and complex boundaries in a detailed, but simple manner. Already working with Clients? EAC is highly recommended for you too - it takes you back to the core standards, helps to find strong arguments based on the latest theories and research, provides with plenty of sources to must-read material, and most importantly challenges your routine mindset.

Senior Research Project Manager at Ignite Research

Coming from a research background I was not overly familiar with the world of advertising. However, advertising is a huge part of our clients' working lives so in order to offer the best solutions to their problems and provide the most impactful insights, it was vital that I gained an understanding of advertising myself. This exam gave me a great insight into the finer details of the advertising industry which ultimately helped me help my clients.

Account Executive at Inventa CPM

This certificate has been a true inspiration for my daily work. It did not just give me an updated theoretical basis but it also provided me with a new working mindset. The course materials offer a remarkable balance between theory and practice. Emerging marketing theories and case studies explained by marketing experts are what make this course truly eye-opening and definitely applicable to any marketing profession. I strongly recommend this course to all young professionals who strive for more!

Project manager at CROS Public Relations and Public Affairs Company

The European Advertising Certificate course is the best way to receive basic essential information about advertising industry. Although I work as a PR manager, the course gave me the opportunity to expand my skills and acquire knowledge. In the modern communications industry, there is a very thin line between advertising, public relations, media and marketing communications. The European Advertising Certificate also improves your CV and career prospects.

Client Associate at Clear Blue Water

After completing the European Advertising Certificate course I have a better understanding of how the advertising industry works. I gained a real solid foundation of knowledge from which to build on as my career progresses. The structure of the course, with interactive learning, gave me a thorough understanding of the different theories and fundamentals. There are practical applications that I am applying in the workplace daily. I would highly recommend this course to anyone starting out in the industry.

Media Planner at Initiative Russia

The EAC programme gives you a unique chance to look into the world of advertising and discover it from different angles – for instance: client businesses, professionals’ views on such topics as various kinds of briefs and media channels. In addition, you will learn many useful tips, which will help you to implement your creative ideas and develop your imagination. All mentioned above can be experienced in real life and, by learning case studies at the end of the course, your passion for advertising will expand to such an extent that you will come into action immediately.

Strategy & Performance Analyst at Initiative Italy

I joined a media agency after my experiences in marketing in the media and telecommunications industries. The EAC helped me to acquire wider knowledge of how an agency works in terms of practices and relationships with clients. The course is not simply abstract; in fact, it offers the opportunity to listen to the experience of many professionals working in the advertising sector and it helps you to link the theory to your professional role.

Strategic Planner at Air

The most valuable thing about education is being provided with a stable base of qualitative frameworks. As a junior, I am grateful to have the opportunity to fall back on these frameworks, since I am facing things I have never done before. Furthermore, this course helped me to better understand how an agency works, as well as what and whose interests (for instance, the client, everyone who works in an advertising agency, the media agency, etc.) are at stake.

Account Executive at GreyUnited Italy

Working in a creative agency as Account Executive for five years helped me understand how the real process and work are different from what I was learning on books. However, the EAC has allowed me to re-assess the processes, habits, approaches and practices I was used to and to integrate them with the pieces of advice I got from the course and interviews. Case studies were my favourite due to the real results contained in each one. The big challenge was to study while working!