Trainers & programme 2019
2019 Programme for Foundation and Advanced
Foundation
Advanced
More about Specialisation Day: option one and two
Elissa Telfer, Attitude Inc., London
Specialisation Day: option one | Tuesday 2 July 2019 | 09h00-16h30
"Mastering client meetings and different communications styles"
About Elissa
Elissa is founder and Director of Attitude Inc., a consulting and training company which works with senior executives and their teams to win and grow business and negotiate better deals. Both her time spent as a Marketing Director and her background in Psychology means she brings both a practical skills based approach and scientific rigour to all of her workshops. Much of Elissa’s time is spent developing and delivering training for clients including programmes on presenting, negotiating, influencing, sales, business development, leadership and pitching. While based in London, Elissa works globally consulting on deals across five continents. Her clients include the BBC, MediaCom, Viacom, MSN, Microsoft, Zenith, Zenith Optimedia, Google, M&C Saatchi, IPA, Abbot Mead Vickers BBDO, Leo Burnett, McCann Erickson and Saatchi & Saatchi.
About this workshop
This session will explore how to build immediate rapport with your clients, especially those with different communication styles to your own. We will start by exploring your personal business communication preferences and then discuss how this impacts your client communication. We will then look at tools and techniques to help you adapt your style to match that of your client, both in general conversation, written communication and when presenting. In addition, we will explore how to plan effectively for internal and external conversations, develop and refine the art of questioning and listening, how to discern decision making criteria, develop persuasive messages and handle difficult conversations. Finally, we will use techniques from psychology to enhance your confidence in general communication. This will be a highly interactive session with lots of group discussion and exercises, come prepared to have some fun.
Dietmar Dahmen, Speaker and Creative Consultant, Vienna
"The future of direct customer engagement"
Specialisation Day: option two| Tuesday 2 July 2019 | 09h00-16h30
About Dietmar
Dietmar started teaching "Advertising" in 2005 at the Filmakademie Baden-Württemberg, Germany, winning gold and silver 12 times with his students at the Young Directors’ Award in Cannes. In winter 2009, he also started teaching "Advertising-Film" at the Werbe Akademie, Vienna, and one year later "Online Publishing" at the faculty of Multi-Media Arts at the University of Applied Arts in Salzburg. He gives seminars on branding, multi-media, advertising film, idea generation, concept and campaign building and creative thinking for the Art Directors Club in Germany, the Creative Club Austria and various international festivals, workshops and seminars. He is the Cofounder of various communication start up’s including innovative ways to use the latest high tech (incl. the blockchain) for communication, advertising and brand building.
About this workshop
In this session, Dietmar would like to engage in thinking and creatively integrating new technology, including blockchain, individualised AR, personal products, AI driven services and machines as customers.
More about the trainers and their sessions
Dietmar Dahmen, Speaker and Creative Consultant, Vienna
"The future of brands and marketing in a digital world"
Plenary session | Monday 1 July 2019 | 10h30-13h30
About Dietmar
Dietmar started teaching "Advertising" in 2005 at the Filmakademie Baden-Württemberg, Germany, winning gold and silver 12 times with his students at the Young Directors’ Award in Cannes. In winter 2009, he also started teaching "Advertising-Film" at the Werbe Akademie, Vienna, and one year later "Online Publishing" at the faculty of Multi-Media Arts at the University of Applied Arts in Salzburg. He gives seminars on branding, multi-media, advertising film, idea generation, concept and campaign building and creative thinking for the Art Directors Club in Germany, the Creative Club Austria and various international festivals, workshops and seminars. He is the Cofounder of various communication start up’s including innovative ways to use the latest high tech (incl. the blockchain) for communication, advertising and brand building.
About this workshop
In this plenary session, Dietmar will take you through the world of brand innovation, cutting-edge technology, daring new strategies and more! Fasten your seat belts!
Richard Robinson, Econsultancy, London
"How to build the perfect marriage: (re-) building trust between agencies and clients"
Plenary session | Monday 1 July 2019 | 14h30-17h30
About Richard
Richard is Managing Partner of Econsultancy and specialises in accelerating Marketing performance & Digital transformation. Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Econsultancy was one of the four equity partners of Oystercatchers. In addition to working in brand Marketing Richard has worked for Publicis Worldwide where he led the agency’s P&G business in EMEA for several years while running Publicis Groupe’s African expansion in parallel. Richard is an award-winning diversity advocate and has been recognised as a ‘Male Agent of Change’ by the Women’s Business Council & Management Today, as well being ranked in the top 12 men championing women in business by the Financial Times. Vice-Chair of The Ideas Foundation, Board Member of Creative Equals, Token Man, BAME2020 and the first male SuperMomma for SheSaysUK. Proud to be called a 'Campaigner for increased diversity in the industry' by The Huffington Post. When time allows Richard is a remarkably slow marathon runner.
About this workshop
When does a client stop trusting its agency? What is needed for a successful relationship between those two? How can an agency provide the best service for a client? In this plenary session, Richard will be able to provide an answer to all these questions.
Benjamin Chesterton & Peter Rudge (Duckrabbit), London
“Digital storytelling for brands in a social media driven world ”
Foundation| Wednesday 3 July 2019 | 13h30-16h30
Advanced | Wednesday 3 July 2019 | 09h00-12h00
About Duckrabbit
Duckrabbit has been training clients in production and digital storytelling skills since 2008. Amongst others, they’ve trained the BBC, The Times, Hurriyet, Médecins Sans Frontières, Oxfam, the International HIV/AIDS Alliance, Warchild, Christian Aid, WaterAid, World Nomads, Greenpeace International, Riverford Organic, Cambridge University and the Wellcome Trust in locations as diverse as Canada, Ethiopia, Holland, Kenya, Pakistan, Bangladesh, Indonesia, Australia and Tanzania. They’ve also trained hundreds of freelance journalists, photographers and communications specialists in regular production and storytelling workshops in the UK.
About this workshop
Why storytelling? What’s the science behind it? What is video storytelling and how does it work? This one-day seminar gets to grips with harnessing authentic storytelling and the power of video storytelling to build brands in a social media-driven world. You’ll do this through group exercises, class discussion and expert analysis.
Uyen Vo, London
"Practical Project Management"
Foundation| Wednesday 3 July 2019 | 08h30-12h00
Advanced | Wednesday 3 July 2019 | 13h30-17h00
About Uyen
Uyen manages a portfolio of business offerings, where she:
1. Provides 'Right Hand Woman-style’ support to independent Learning & Development business owners to feel in control, calm and able to grow.
2. Delivers Project Management training for non-project managers, underpinned with real-life examples and down-to-earth methods.
3. Consults on technical banking issues for financial institutions in the emerging markets.
She is a high energy, positive team player who enjoys taking the initiative and approaches life with integrity and kindness. Her core skills are: (1) thorough and creative critical thinking, (2) efficient delivery, (3) clear communication. Previously, Uyen was responsible for creating a work environment where people are empowered to perform at their best. Before her people development work, Uyen specialised in corporate treasury - leading complex projects such as delivering market risk initiatives, liability management exercises, debt issuance and regulatory reporting for Lloyds Banking Group.
About this workshop
What is it?
This highly-interactive workshop will show participants how to set up a project, how to deliver with control, and how to tackle the inevitable issues that arise. They will learn about the five phases of a project, and why they are important. Topics include: getting people onboard at the start, project planning, stakeholder management, and dealing with scope creep and risks.
Who is it for?
Agency professionals responsible for delivering projects, who would like more structure and efficiency around their delivery.
Objectives
The purpose of the workshop is to provide participants with the knowledge and skills to effectively deliver projects on time and within budget. On completion of this course, participants will be able to:
• Understand the purpose and nature of the five phases of a project.
• Confidently and immediately apply a suite of tools and techniques that will enhance their projects.
Lynsey Sweales, Social B, London
"How to plan a successful social media campaign"
Advanced | Thursday 4 July 2019 | 09h00-12h00
About Lynsey
Having worked in digital marketing for over 17 years on both the strategic delivery side and training side, Lynsey has worked with some of the world’s leading brands. Lynsey loves nothing better than using her technical knowledge and hands-on experience to help global organisations grow their business in international markets alongside helping smaller brands on the next step of their digital journey of success. As well as delivering training & talking at international conferences for SocialB clients, Lynsey also is a privileged Google Partner Trainer for the Google Digital Academy, which as part of the Google Masterclass program delivers training on all aspects of the Mobile Masterclass and Brand Solutions at Google offices across EMEA. SocialB offers digital marketing services and training to help businesses and agencies with daily challenges and the opportunity that technology and digitalisation brings. They offer complete digital solutions, help with online marketing campaigns and tailored advice website design.
What is it?
In this workshop, delegates will learn how to plan a social media campaign based on four pillars: strategy, content creation, campaign planning and measurement. In addition to learning about how to set objectives, engage your customer and measuring against KPIs, delegates will be challenged to apply their knowledge in live exercises and case studies.
Who is it for?
Ranging from graduates, young professionals to Social Media Managers, this course is for anyone who is open to learn more about campaign planning.
Objectives
This session will teach participants how to plan a campaign, set objectives, determine budgets and media spend, create engaging content, set up a time planning and apply the right tools and KPIs to measure success and campaign results.
Micky Denehy, EACA International Advertising Summer School Principal, UK
"How to win a client's heart an business". Micky's Pitch Surgery: 15 minutes individual feedback with each group-optional.
Foundation| Thursday 4 July 2019 | 09h00-12h00
Advanced | Thursday 4 July 2019 | 13h30-16h30
About Micky
Siobhan Stanley, Inside Out Coaching, UK
"Connecting your content to your audience"
Advanced | Friday 5 July 2019 | 09h00-12h00
About Siobhan
About this workshop
We have all been there: feeling nervous before a big presentation, dreading an important face to face meeting or wanting to run away from a big pitch. Siobhan will help you conquer your fears in this hands-on workshop! You'll never feel the same before presenting again.