Edcom is excited to announce the launch of the second edition of the Will I Stay or Will I Go Talent Survey, led by Paul Springer, Professor of Communication and Dean at the University of the Arts London.
This important project delves into the perspectives of both graduates and recruiters at a pivotal moment: when new talent transitions from education into the professional world.
Building on the insights from the first edition, this year’s survey revisits key questions, including:
- Why should graduates pursue careers in advertising and agency professions?
- What factors influence their career decisions in the communications field?
- How well-prepared are graduates for the professional demands of the workplace, from the agency’s perspective?
By comparing the findings over time, this second edition aims to provide a more comprehensive and representative view of the evolving landscape across Europe. The survey will highlight shifts in expectations, skills, and industry needs.
The results of this survey will contribute to a new White Paper, offering valuable insights for both academia and industry, and helping to shape the future of talent in the communications sector.
If you’d like to participate in the survey, please get in touch with the Edcom Secretariat or your Edcom representative.