Katarína Gubíniová is a Professor of Marketing and Head of the Department of Marketing and Trade at the Faculty of Management, Comenius University Bratislava, Slovakia.
Her academic and research expertise focuses on strategic marketing management, consumer behaviour, sustainable marketing, digital marketing innovations, and the ethical and legal aspects of marketing. Her interdisciplinary background in management, marketing, and law enables her to explore marketing challenges from both managerial and regulatory perspectives.
She has authored and co-authored numerous scientific publications, including research indexed in Scopus and Web of Science, and has participated in national and international research initiatives. Her current research interests include artificial intelligence in marketing, algorithm-driven consumer decision-making, consumer protection, and responsible marketing practices.
In addition to her research and teaching activities, she actively contributes to academic leadership, quality assurance in higher education, and the international academic community.
