The European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA) are pleased to announce the shortlist of the 17th annual advertising student competition, Ad Venture, in collaboration with Taylors of Harrogate.
Ad Venture is the first pan-European competition that empowers over 300 communication students from across Europe and beyond to tackle real-life cases presented by actual clients. The winning team will enjoy an extraordinary opportunity to attend the Cannes Lions International Festival of Creativity!
Rooted in a rich heritage of craftsmanship and quality, Taylors of Harrogate has been dedicated to the art of exceptional tea since its founding. With a deep respect for tradition and a passion for sustainability, Taylors® stands for excellence, authenticity, and innovation. Every blend is carefully crafted to deliver a refined and flavourful experience, ensuring that each cup is a celebration of taste, community, and the natural world.
In a fast-paced digital world where Gen-Z spends more time engaging on social media, Taylors of Harrogate is challenging students to harness their creativity and insights to connect with this new generation. The goal? To craft a fresh, standout, and culturally relevant brand identity through an innovative and stylish campaign that resonates with modern audiences.
The finalists of the 2024-2025 edition
Our jury of academics and industry representatives has evaluated the submitted projects. Out of 80 teams that entered the competition, only 10 were initially set to advance to the final stage. However, due to the exceptionally high level of entries and a tie in the evaluation, we have decided to include one additional project, bringing the total number of finalists to 11. Here is the complete list of finalists:
A sip of Britain a Smile from Austria, University of Applied Sciences Wiener Neustadt, Austria
Break the Etiquette, ESP Paris, France
Brewing a Better Person, University of the Arts London, UK
Experience the present one sip at a time, New Bulgarian University, Bulgaria
Me Time? Tea Time!, Howest University of Applied Sciences, Belgium
Obviously British, Panthéon Assas, France
Reconnecting with the True Meaning of Life, New Bulgarian University, Bulgaria
TeaTime Machine, New Bulgarian University, Bulgaria
Trust your sip, Fontys Hogeschool Tilburg, The Netherlands
“We have wine, you have tea”, ESP Paris, France
Worth the Wait, Fontys Hogeschool Tilburg, The Netherlands
What is happening next?
Ten jurors will be invited to an online session on March 20th, moderated by our Jury Chair, Jo Booth. Jurors will assess the 11 projects and select the three best works that will advance to the final stage of the competition. The three finalists will pitch in front of our jury and the client on April 25th in the Hague (The Netherlands), hosted by our member The Hague University of Applied Sciences.
The top three teams will be announced on Monday, 24 March.
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For more information, please contact Francesco, Project Officer at Francesco.bottegal@eaca.eu
Notes to Editors
About Ad Venture Student Competition
Organised by the European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.
About edcom
edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.
About EACA
The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.
