Peter Mikuláš, PhD, is a full professor of Media and Marketing Studies at the Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia. His areas of expertise include digital media, promotional strategies in media production, hoaxes and media deception, genre classification of media content, and celebrity culture. He has completed several dozen academic stays not only in European countries but also in the USA, Egypt, Morocco, Malaysia, or Indonesia. Peter Mikuláš is the author of numerous significant indexed journal articles and monographs and sits on the editorial boards of several respected journals in media studies and marketing communication.
