Veronika Števčat Szabóová is a university lecturer at Constantine the Philosopher University in Nitra, Slovakia, specializing in marketing communication, public relations and crisis communication. She is the guarantor of Cirkulátor, an international student competition that connects emerging creative talent with the advertising industry. She has also served as an external communications expert for the Ministry of Interior of the Slovak Republic and regularly provides expert commentary on marketing, advertising and communication for Aktuality.sk, Slovakia’s most-read online news outlet. She also has several years of experience as a content creator at a content marketing agency.
Her work bridges academia and the creative industries. She organizes professional workshops, mentors students preparing for creative competitions, and oversees dozens of student communication campaigns each year – developed in collaboration with real clients, these campaigns are implemented in practice and generate a positive social impact. One of the student campaigns also received recognition from Nigel Marcus Baker, the then British Ambassador to Slovakia, who personally visited the Department of Mass Media Communication and Advertising at the Faculty of Arts, Constantine the Philosopher University in Nitra, on this occasion.