After having worked as a travel agent for some years, I became a lecturer and joined academia in 1995. I have a background in communication and linguistics and have always had a keen interest in branding, advertising and marketing communication.
I work at the marketing program of the The Hague University of Applied Sciences. I have taught (business) communication, marketing communication and critical thinking and I tutor many internships. Currently I am responsible for the final (thesis) project of our program.
Internationalization in (higher) education is key in my opinion. Today’s challenges are global and complex, that not one single country or discipline will solve. We must teach our students to be culturally sensitive and to collaborate with students form other countries and disciplines.