Marloes van Grotel is a Senior Lecturer at Fontys University of Applied Sciences (NL), where she serves as a Coordinator for the Corporate Communication program. In addition to co-developing the Strategy curriculum, she organized a Blended Intensive Program (BIP) on Crisis Communication and is currently involved in shaping a revised vision for internationalization within the department. Her career is built on over 15 years of professional experience in PR, corporate branding, and crisis communication across both profit and non-profit sectors. This includes roles such as Manager of External Communication at ALDI and strategic positions at leading insurance company Interpolis and national public broadcaster BNNVARA. Marloes holds an MSc in Strategic Communication and specializes in reputation management and brand strategy. As an edcom judge, she looks for a clear, logical connection between research and strategic execution, with a particular interest in whether students have considered potential reputation-sensitive matters for Heinz within their proposed campaigns.
