Veronique Rhys Evans is Director of Creative Excellence, EMEA at dentsu, bringing 30 years of experience across the creative industries. She champions exceptional creative work and helps build a culture of creativity across the region. Her career spans senior communications and leadership roles at dentsu Creative, Stink and Grey London, building reputations, shaping narratives and championing the people and ideas that make the creative industries thrive. She brings a broad perspective on creativity, from the ideas that capture attention and shape culture to the people and agency cultures that make great work possible. Passionate about creativity that makes a genuine commercial and cultural impact, she is equally committed to making the industry more inclusive by ensuring talent, particularly from underrepresented markets, has the visibility, opportunity and recognition it deserves.
