Areti Anastassiades is a graduate of the University of the Arts London, where she studied Marketing & Advertising.
She has over 20 years of experience in communications across the United Kingdom and Cyprus. She began her career in London as a Strategic Planner at AMV/BBDO, working with clients such as Sainsbury’s, Mars and Bayer. She subsequently joined KYP Plc London, where she managed accounts for the Royal Navy, British Gas and the UK Airports Authority.
Since 2006, she has been leading TheWorx in Cyprus, specialising in Digital Marketing, Public Relations, Experiential Marketing and Influencer Marketing.
Today, as COO of the Telia & Pavla BBDO Group, she is responsible for the Group’s day-to-day activities and operations.
Areti has been a Board Member of the Cyprus Association of Communication and Advertising (SDEK) since 2018 and is also a Board Member of the Cyprus Advertising Control Authority (FED).