Author: edcom Team

The big day has arrived! We present you the winners of our edcom Thesis Competition 2018-2019!

Following 3 rounds of rigorous judging, the jurors have decided that the following two entries stood out the most:

• In the Bachelor category, Iris van Uden, a student from Fontys School of Economics, Netherlands, won with her thesis on the use of communications to help seniors stay healthy and self-sufficient.
• In the Master category, Ana Zikic from the Portuguese university IADE impressed the jurors with her paper focused on brand management in the form of a device for controlling client satisfaction, loyalty and recommendation.

In our upcoming blog post you will be able to find a detailed description of what their research entails and why these theses were highly appreciated by the judges.

This year we give both winners the opportunity to choose between a €400 cash prize or tickets for Advertising Week Europe taking place 18-21 March in London, UK. Beyond that, the participating institutes receive a €400 voucher to be used on edcom and EACA initiatives for educational purposes. Additionally, this year our sponsors at Statista are exclusively awarding the overall winner of the competition a free Statista Premium subscription for a year. The first and second round finalists will receive a digital certificate to recognise their achievement.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 20 entries from 12 countries across Europe.

The next edition will be launched in June. For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

Round II finalists edcom Thesis Competition 2018-2019 announced!

Following a rigorous judging process by all nine members of the Research Committee, the top four entries have now been selected. This year’s competition for the best Bachelor and Master thesis on Advertising or Commercial Communications among edcom member schools has seen work of particularly high standard.

In the third and final round, the entries will be judged on two criteria: novelty (does the thesis offer a new and original insight) and scale (what is the magnitude of the achievement). The results of the final round of judging will be announced on 22 February 2019.

Stay tuned to find out the winners of this year’s Thesis Competition!

Registrations for the 2019 edition of the European Advertising Certificate (EAC) are now open to young advertising industry professionals across Europe. The online course is a foundation course which aims to enhance the knowledge of young professionals in the commercial communications industry. Successful participants will be rewarded with a Certificate.

Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Following the success of the launch of the UK Foundation Certificate in association with the IPA last year, this year’s focus is put on the global and European advertising market. This consists of input from leading global experts and practitioners and draws on case studies from around the globe.

The programme consists of 7 key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.

The flexible learning platform offers interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners can consult. In addition, the cutting-edge content has been written by advertising practitioners at the forefronts of their fields and a wide array of new video material with advice for new starters in the industry, key learnings and top tips for exam takers is now available to all learners.

The three-hour written exam (please note 2 hours in Ireland) will be held on 15 April 2019, organised by the EACA and their members, the national associations of the participating countries. EACA members will be charged a fee of €450 upon registration, as opposed to non-EACA members who will be charged €700. Please visit our website to register or simply contact us at inspire@eaca.eu.