Category: News

The European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA) are excited to announce the top three finalists of the 16th annual advertising student competition, Ad Venture, in collaboration with Lipton.

The top 3 finalists

Our expert jury had a tough time to decide on the top 3 finalists but they have reached a consensus!

---

Team Moonrisers, New Bulgarian University, Bulgaria

---

The 04, SupdePub Paris, France

---

Team Sunrays, New Bulgarian University, Bulgaria

---

What is happening next?

The top three teams will be travelling to London to pitch live in front of the Lipton at University of Arts London – Chelsea College of Arts campus.

Read the full press release here.

-ends-

For more information, please contact Francesco, Project Officer at Francesco.bottegal@eaca.eu

Notes to Editors

About Ad Venture Student Competition

Organised by the European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.

The European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA) are excited to announce the finalists of the 16th annual advertising student competition, Ad Venture, in collaboration with Lipton.

Ad Venture is the first Pan-European competition that offers the opportunity to more than 300 comms students from all over Europe, and beyond, to work on real-life cases provided by real clients. To make it even more interesting, the winning team is awarded tickets for the Cannes Lions Festival.

Lipton® ICE TEA has been Rooted in Sir Thomas Lipton’s vision for accessible, quality beverages since the late 19th century, Lipton® is infused with a commitment to sustainability and community, standing for innovation, excellence, and a dedication to delivering delicious, natural refreshment in every sip!

In a digital society where the new generation is spending increased time engaging on social media platforms, Lipton® ICED TEA has challenged the students to use their insights and creativity to appeal to Gen-Z by creating a standout, trendy, relevant brand image through a fashionable Swag programme.

The finalists of the 2023-2024 edition

Our expert jury of academics and industry representatives has spoken. Out of 85 teams that entered the competition, only 10 made it to the final stage of the competition. Here is the full list of finalists in alphabetical order:

Ctrl+t, Thomas More University of Applied Sciences, Belgium

---

Dot, Hogeschool PXL, Belgium

---

High Five, ESP Paris, France

---

ParaADice, University of Bucharest, Romania

---

Team ICY, New Bulgarian University, Bulgaria

---

Team Moonrisers, New Bulgarian University, Bulgaria

---

Team Sunrays, New Bulgarian University, Bulgaria

---

Team Sunrisers, Hogeschool Utrecht, The Netherlands

---

The 04, SupdePub Paris, France

---

The Middle Kiddos, LCC- University of the Arts London, UK

---

What is happening next?

10 jurors will be invited to an online session on the 14th March moderated by our Jury Chair Jo Booth. The jurors will have had time to review the 10 campaigns in advance and they will be asked to collectively select the top 3 teams to go ahead to the final taking place in London.

-ends-

For more information, please contact Francesco, Project Officer at Francesco.bottegal@eaca.eu

Notes to Editors

About Ad Venture Student Competition

Organised by the European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.

We are delighted to present this year’s winners of the edcom Graduation Competition, Napsugár and Ines, that with their outstanding thesis were awarded first place, respectively in the Bachelor and Master category. Thanks to their effort, both will receive a cash prize of 400 euros. 

With the aim of promoting excellence in education in commercial communication and research, the edcom Graduation competition rewards the best graduation works in advertising and commercial communication among students from the edcom member schools. The competition is open to both Bachelor and Master students, providing a great opportunity to stand out and receive a cash prize.  

Do you want to know more about the competition, the entry requirements, and the Judging Criteria? Take a look at the ‘edcom Graduation competition’ page.   

The 2024 Winners 

After two rounds of juror’s deliberation, Napsugár Gulyás, from the Breda University of Applied Science, was awarded the first prize in the Bachelor category. Her outstanding work ‘Exploring Ways to Direct Viewers Attention in 360 Degree Films’ was recognized as the best bachelor thesis of the competition. Following the great achievement, Napsugár told us “I am deeply honoured to accept this award. Crafting my thesis was a journey filled with challenges and self-doubt, but I persevered. Winning this competition reaffirms that determination and hard work truly pay off. Let this be a reminder to never underestimate your own potential, for greatness awaits those who refuse to give up.” 

In the Master Category, Ines Muthenthaler, from the FH Wiener Neustadt, won the first prize with her exceptional thesis ‘The Importance of Brand Purpose in Green Brand Communication: Differences in the Perception of the Credibility of Brand Purpose in Storytelling from the Perspective of Consumers’. We are happy to share a few words from her “Exploring the credibility of green brands’ purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!” 

Their works are available on the edcom website, where you can access the papers’ summaries and posters.

For further information on the Graduation Competition and/or the edcom institute, please contact Francesco Bottegal, Project Officer at francesco.bottegal@eaca.eu. 

About edcom 

edcom (The European Institute for Commercial Communications Education) strives to promote excellence in commercial communications education and research. Its aim is to establish cooperation between academia and industry professionals, as well as facilitate cross-border education and exchange of students. edcom is comprised of 43 university members across 14 countries, that meet bi-annually to share the best practices during members’ meetings and networking dinners. edcom also organizes competitions for students, such as Ad Venture and Graduation Competition. Find us on Twitter, Facebook, and LinkedIn. 

#WeAreEdcom