Breda University of Applied Sciences is a medium-sized higher education institute. About 7,000 Dutch and international students from some 80 countries are studying at BUas. BUas stands for knowledge development, research and (full-time and executive) bachelor’s and master’s programmes at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, and Tourism. We are an internationally renowned institute that strives for top academic quality. Together with our students and experts, we seek out cooperation with frontrunners in the field, with whom we work on innovation and research and arrive at new ideas. We empower young professionals on their journey to shape a better world.
Arnoud Versluis
Arnoud’s career covers more than 20 years all parts of the marketing & media world having worked in the tourism industry, within advertising agencies, financial companies and consultancy as well. He describes himself as a marketing generalist, comfortable in discussing any part of this fascinating industry. Arnoud is driven by the challenge and desire to grow and improve business. Besides his work as Education manager and lecturer Marketing at Breda University of Applied Sciences, Arnoud held several industry positions like jury member of the SAN (Stichting Adverteerder jury Netherlands), chair of the Foundation board Omroep Brabant (a regional TV, internet and radio company) and Edcom board and research committee member (part of EACA).
The HU University of Applied Sciences Utrecht is an ambitious university in dynamic surroundings. Its provides education and conduct research that is in high demand in the labour market and are inextricably tied to the Utrecht region. The link between education, research, and the professional world enhances its regional impact. HU University of Applied Sciences Utrecht (HU) is one of the largest further education colleges in the Netherlands and is funded by the state. It has over 38,000 students with more than one hundred different nationalities. And yet, our students still experience our educational environment as small-scale and personal. This is thanks to the numerous locations where the courses are housed according to discipline and the high quality of our teaching staff, who place great emphasis on personal supervision.
Luc Van Dijk-Wijmenga
Luc van Dijk-Wijmenga (1989) is the owner of AeronAdvies, which is independent marketing consultancy agency. AeronAdvies excels when it comes to online marketing, innovation and social impact. Luc loves to work in an inspiring environment while working independently at the same time. He learns quickly and is being a valued member of any team. His specialties are: social media marketing, marketing communication and public relations. Luc holds a master degree in Communication Sciences (MSc), with a focus on effects of user generated content on brand-value. Besides working for AeronAdvies, Luc teaches marketing courses at HU University of Applied Sciences Utrecht and Windesheim University of applied sciences. Luc also coordinates an international graduation course with students and supervisors around the world and is involved in several Erasmus projects.
As a broad-based university, Fontys is the largest public knowledge institute in the southern Netherlands. Fontys links its education and research to innovation processes within and outside the regions. Communication at Fontys School of Economics evolves around one central question: How do brands create relationships with people through media? All our semesters have their own theme. 1: Publishing 2: Branded Content. 3: Customer Journey 4: Branding 5: Internship 6: Minor 7: Design Thinking 8: Graduation Internship. Students work on real-life client briefs in every semester with intensive group coaching by professors and lectures. There are 5 key focus points in our curriculum: creativity, media innovation, entrepreneurship, language proficiency and research.
Maike Simon – de Vocht (drs.) studied Journalism, Political Science and American Politics. During her studies she created podcasts for the leader of the Dutch Labour party and wrote articles about several political elections for Dutch media. After graduation she worked as a Foreign Desk editor for Elsevier (a Dutch magazine similar to the Economist). Her specialties: American Foreign Policy, the Middle East and digital media. Maike start lecturing at Fontys in 2010 and became Program Manager in 2013.
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Maike Simon – de Vocht (drs.) studied Journalism, Political Science and American Politics. During her studies she created podcasts for the leader of the Dutch Labour party and wrote articles about several political elections for Dutch media. After graduation she worked as a Foreign Desk editor for Elsevier (a Dutch magazine similar to the Economist). Her specialties: American Foreign Policy, the Middle East and digital media. Maike start lecturing at Fontys in 2010 and became Program Manager in 2013.