The UCC offers three Bachelor graduate programs in Czech language: Literary Arts with two specialisations: Literary Arts and Copywriting, Visual Arts with specialisations: Photography and Audio-visual Arts, Animation and VFX, Graphic and Media Design, and Creative Marketing and Communication with specialisations: Digital Marketing, Management in Creative Industries and Creative Marketing. Students may take up two following master graduate programs in Czech language: Visual Arts and Creative Marketing and Communication.
Petr Majerik
Petr Majerik has been Guest Lecturer in Marketing and Advertising at UCC Prague over the past five years, with special emphasis on Media Market and Media Planning and Client Service. He is also involved in the areas of student exchange programs and business development of the UCC Prague. Petr spent 25 years in advertising in various positions. He has worked for some of the leading international ad agencies and media agencies, such as DDB, DMB&B, Carat and ZenithOptimedia, for clients like McDonalds, VW, Philips, P&G, Master Foods, Adidas and Michelin. He has published articles in marketing magazines and is actively involved with several industry bodies, like Jury of P.O.P. STAR, Czech Superbrands and others.
After graduating in communication and linguistics, I decided to become a travel agent, because I enjoyed traveling so much. Eight years later I switched to Education. I have been working at THUAS for more than 20 years, where I lecture communication and critical thinking. Furthermore I am the chair of the thesis committee and I am part of the curriculum committee and a research group. My fields of expertise are: Lecturing, Connecting people, Study career guidance, Study tracking systems, Curriculum development, Management of courses, Communication and marketing communication, Business Communication, Critical thinking, Creating links between education and business, Internationalisation and interculturalisation, International collaboration in education, Supervising (international) projects and (international) internships, Incorporation of intercultural dimensions in education, Thesis tutoring, Assessment of theses.
Graduated in Business with a major in marketing at ICHEC, Barbara accumulated over 22 years of experience in the world of advertising and media. She began her career at IP Belgium (RTL Group), spent 3 years in London in the audit & consultancy Fairbrother Lenz Eley home, then spent 12 years in international media planning at Havas & Mediabrands (IPG Group). She joined MediaSchool Group in 2012 to lead ECS Brussels as well as the new digital school, #SupDeWeb launched back in 2015.