The University of Vic – Central University of Catalonia (UVic-UCC) is a comprehensive university located in Vic, a charming and vibrant university town just one hour from Barcelona. The university welcomes around 14,000 students across its campuses and offers a dynamic learning environment that combines academic excellence with a strong international outlook. The Faculty of Business and Communication offers bachelor’s degrees in Business, Communication, and Social Studies. With around 1,000 students, the faculty hosts a growing community of international exchange students each year. Its teaching approach is highly practical and interactive, with many courses delivered in small class groups to encourage participation and close interaction with faculty.
Jesica Ana Menéndez Signorini
Jesica Ana Menéndez Signorini is a researcher and lecturer in communication at the University of Vic–Central University of Catalonia (UVic-UCC), where she coordinates the Bachelor’s Degree in Advertising and Public Relations. She holds a PhD in Audiovisual Communication and Advertising from the Autonomous University of Barcelona and is a member of the Communication and Intercultural Societies (CiSI) research group. Her research focuses on corporate communication, public relations, corporate social responsibility (CSR), health communication, and the role of digital media in combating health misinformation. Her work also explores patient experience, organizational communication, and the communication of equality and sustainability in institutions, with publications in leading journals and active participation in national and international research projects and conferences.
Fachhochschulen (FH) in Austria are higher education institutions that focus on practical, career-oriented education. Established in the 1990s, they offer bachelor’s and master’s degrees across various fields, including business, engineering, health sciences, and media.
The Faculty of Communication at Austrian Fachhochschulen offers practical, industry-focused education in fields such as media, marketing, public relations, journalism, and digital communication. The faculty places a strong emphasis on applied research and innovation, particularly in digital communication, media strategy, and storytelling. Many programs are equipped with state-of-the-art media labs and production studios, ensuring students graduate with cutting-edge skills that meet industry demands. The close industry connections, international partnerships, and interdisciplinary approach make Austrian FHs an excellent choice for future communication professionals.
Kirstie Riedl
Kirstie Riedl is International Course Manager, Academic Expert & Lecturer for Corporate Communication. Born in the UK, Riedl has been living in Vienna for 20 years. She holds a BA (hons) degree in German & Hispanic Studies, and an Executive MBA, both from British Universities. She is currently working on her PhD in the field of educational linguistics. Her business experience includes various marketing positions at Coca-Cola MENA in Bahrain, Sellotape UK, REWE Group Austria, Frisch & Frost Austria. Her last corporate position was heading the Distributor CEE Sales team at OMV Austria, where she worked for 5 years. She started at FHWien der WKW University of Applied Sciences for Management & Communication, Vienna, in May 2016 and teaches Branded Entertainment, PR, supervises Bachelor’s and Master’s theses and coordinates adjunct lecturers for the English taught modules. Kirstie is also the head of the new program, International Sustainability Communication.
Babeș-Bolyai University (UBB), located in Cluj-Napoca, Romania, is a leading institution of higher education in Eastern Europe. With roots dating back to 1581, UBB was established in its current form through the merger of Bolyai University and Victor Babeș University in 1959. It is the largest university in Romania, enrolling approximately 50,000 students and offering programs in multiple languages, including Romanian, Hungarian, German, English, and French. The university is recognized for its advanced research and education and maintains partnerships with over 210 institutions worldwide.
Since 1995, the Faculty of Political, Administrative, and Communication Sciences (FSPAC) at UBB has continuously developed its educational and research offerings, combining academic rigor with practical training. Students benefit from internships and hands-on experiences, supported by a dynamic and internationally trained teaching staff.
Ioana Rusu
Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.
The research topics are consumer psychology, the influence of social media on young people, social media influencers, and the concept of CSR. Over the years, she has been involved in extracurricular projects, coordinating student teams for various internship projects and student competitions in the Marcom area. The most recent project involves co-authoring The Little Exercise Book of Advertising, an exercise book in the field of advertising.
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Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.