Discipline: Advertising

Fachhochschule (University of Applied Sciences)

Fachhochschulen (FH) in Austria are higher education institutions that focus on practical, career-oriented education. Established in the 1990s, they offer bachelor’s and master’s degrees across various fields, including business, engineering, health sciences, and media.

The Faculty of Communication at Austrian Fachhochschulen offers practical, industry-focused education in fields such as media, marketing, public relations, journalism, and digital communication. The faculty places a strong emphasis on applied research and innovation, particularly in digital communication, media strategy, and storytelling. Many programs are equipped with state-of-the-art media labs and production studios, ensuring students graduate with cutting-edge skills that meet industry demands. The close industry connections, international partnerships, and interdisciplinary approach make Austrian FHs an excellent choice for future communication professionals.

Kirstie Riedl

Kirstie Riedl is International Course Manager, Academic Expert & Lecturer for Corporate Communication. Born in the UK, Riedl has been living in Vienna for 20 years. She holds a BA (hons) degree in German & Hispanic Studies, and an Executive MBA, both from British Universities. She is currently working on her PhD in the field of educational linguistics. Her business experience includes various marketing positions at Coca-Cola MENA in Bahrain, Sellotape UK, REWE Group Austria, Frisch & Frost Austria. Her last corporate position was heading the Distributor CEE Sales team at OMV Austria, where she worked for 5 years. She started at FHWien der WKW University of Applied Sciences for Management & Communication, Vienna, in May 2016 and teaches Branded Entertainment, PR, supervises Bachelor’s and Master’s theses and coordinates adjunct lecturers for the English taught modules. Kirstie is also the head of the new program, International Sustainability Communication.

Babes-Bolyai University

Babeș-Bolyai University (UBB), located in Cluj-Napoca, Romania, is a leading institution of higher education in Eastern Europe. With roots dating back to 1581, UBB was established in its current form through the merger of Bolyai University and Victor Babeș University in 1959. It is the largest university in Romania, enrolling approximately 50,000 students and offering programs in multiple languages, including Romanian, Hungarian, German, English, and French. The university is recognized for its advanced research and education and maintains partnerships with over 210 institutions worldwide.
Since 1995, the Faculty of Political, Administrative, and Communication Sciences (FSPAC) at UBB has continuously developed its educational and research offerings, combining academic rigor with practical training. Students benefit from internships and hands-on experiences, supported by a dynamic and internationally trained teaching staff.

Ioana Rusu
Ioana Rusu is a lecturer PhD in the Department of Communication, Public Relations, and Advertising at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University (Cluj-Napoca, Romania). She teaches courses and seminars to students in communication, PR, and advertising at both undergraduate and master’s levels: advertising, media planning, and social media promotion.

The research topics are consumer psychology, the influence of social media on young people, social media influencers, and the concept of CSR. Over the years, she has been involved in extracurricular projects, coordinating student teams for various internship projects and student competitions in the Marcom area. The most recent project involves co-authoring The Little Exercise Book of Advertising, an exercise book in the field of advertising.

Media School (London College of Communication-UAL)

University of the Arts London (UAL) is top 2 in the world for Art and Design (QS World University Rankings 2022). UAL has global influence and reach across international creative industries. London College of Communication is a part University of the Arts London, a diverse body of 18,000 students from 130 countries. LCC focuses on enabling our students to develop the skills needed to succeed as future-facing creatives through our industry-focused courses in the Design School, Media School and Screen School.​ London College of Communication’s Media School has a comprehensive portfolio that spans the disciplines of publishing, advertising, public relations, media communications, photography, and journalism.

BA (Hons) Advertising will help students to develop a solid understanding of advertising and marketing communications industries, and digital media practices in advertising, with a particular focus on creativity, critical analysis, research techniques, and the future of advertising. Students are given opportunities to develop your own strategic, innovative, ethical and sustainable advertising practice. The course focuses on teaching consumers from both behavioural and psychological perspectives, and focus on key aspects of advertising practices that will support our students to make well-informed tactical and strategic decisions in developing advertising campaigns. Our students acquire creative skills such as copywriting, video editing, and the application of digital technology as well as a knowledge of the theoretical and practical application of professional persuasive communication. With a digital-first approach, the course supports students to engage critically with the practices and evaluation of advertising and marketing communications in the digital environment.

There is a strong employability strand running through the course. As well as working on project briefs set by industry, the course gives our students the opportunity to meet industry speakers, guests and alumni.

Dr Sevil Yesiloglu is the Course Leader for BA (Hons) Advertising at London College of Communication (LCC). Sevil is Associate Fellow HEA. Before joining LCC, Sevil was a Senior lecturer at Bournemouth university and visiting lecturer at University of Southampton teaching units including digital consumers, digital media practices, Digital futures and Digital Communications. She writes comments on advertising industry, social media, digital economy, online harms and influencer regulations. Sevil gained her PhD at Bournemouth university thesis titled: ‘To post or not to post: Examining motivations of brand/product-related posts on Social Networking Sites’. Sevil’s research covers digital aspects of advertising including online harms, brand related content, influencer marketing and social media engagement. Dr Sevil Yesiloglu is co-editor of Influencer Marketing: Building Brand Communities and Engagement (2020). She has contributed to policy work in influencer culture, defining influencers  and digital economy, is cited in various UK and European government documents.